Paid Social Senior Performance Analyst

***Proficiency in spoken and written English at an advanced level is required for this role.

As the Senior Performance Analyst at Power Digital, you lead key accounts, driving performance marketing strategies and serving as the primary point of contact for paid social initiatives. With advanced technical expertise, you ensure a thorough understanding of attribution, incrementality, and cross-channel strategy to optimize results for clients. Your role extends to team development through mentorship and training sessions, contributing to new business initiatives, and staying ahead of industry trends to integrate innovative approaches into Power Digital's strategy for sustained excellence in the dynamic landscape of paid social advertising

• Serve as a key leader and/or paid social lead on designated accounts
  • Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
  • Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance
  • Elevate team member skills through mentorship, executive support, and coaching
  • Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels)
  • Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients
• Point of Escalation on Key Accounts:
  • Serve as the primary point of contact and escalation for key paid social accounts.
  • Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader
• Oversee the delivery of a great paid social product
  • Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices
  • A catalyst for the development of our team and product via knowledge share and coaching opportunities
  • Collaborate with the business development team to participate in new business audits and pitches
• Identifying Paid Social Trends and Developing Department Products:
  • Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space
  • Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Mentorship experience preferred
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs)

• Hitting client performance goals on 100% of designated accounts and/or tangible plan and strategy in place to do so
• Maintain unforecasted churn of 4% or less
• Contributing actively to at least 3 department initiatives per quarter

Most Important Things (MITs)

• Top-tier delivery of paid social product
• Key point of escalation for Paid Social accounts to maximize client retention
• Team member and product elevation