Lifecycle Marketing Program Specialist
1 dia atrás
The Lifecycle Marketing Specialist is responsible for developing and implementing strategic marketing programs and campaigns focused on the ClassPass consumer referral program and new user onboarding. Key responsibilities include diving deep into referral data, delivering actionable reporting and recommendations around referrals and social elements, launching lifecycle campaigns end to end using Braze and in-house tools, ideating and partnering closely with Product, Creative, and Finance on high-impact initiatives.
Day-to-day activities include analyzing referral acquisition drivers, managing referral campaigns and strategies, planning and running A/B tests, and optimizing key lifecycle KPIs like engagement. The ideal candidate has hands-on experience strategizing lifecycle campaigns, a strong grasp of marketing performance metrics, and a proven track record of implementing data-driven lifecycle strategies.
The experience you bringBachelor's degree in Marketing or related field 3+ years of experience in growth marketing, consulting, analytics or a data-driven marketing role Proven ability to manage multiple marketing campaigns simultaneously with minimal oversight Experienced in aligning marketing programs to the user lifecycle and deploying the right channels at the right time for the right audience. Results-driven, with experience developing testing strategies, ad hoc analysis and running AB tests Exceptional communicator with a history of effective cross-functional collaboration, especially with Product and Engineering teams Highly analytical with experience turning data into actionable insights and building to help make data-driven decisions Highly organized, with a bias for action and a strong sense of accountability
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Lifecycle Marketing Program Specialist
Há 3 dias
Brasil ClassPass Tempo inteiro R$40.000 - R$80.000 por anoThe role you'll play Referrals aren't just a channel at ClassPass—they're one of our biggest levers for growth. As Lifecycle Marketing Manager, you'll own the strategy and execution of our global referral program, driving both acquisition and engagement in one of our most dynamic, fast-moving teams. Sitting at the intersection of lifecycle and growth,...
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