Senior Marketing Automation Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil WEX Inc. Tempo inteiro R$104.000 - R$156.000 por ano

Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Marketing Automation Specialist , you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences.

Duties and Responsibilities:

Marketing Automation/Development and Deployment:

Serve as a dedicated resource and primary point of contact for WEX Mobility campaign production/deployment with responsibilities in the following areas:

  • Work with Revenue Marketing leads and LOB stakeholders to design automated customer experiences and ad hoc email, SMS, and web personalization campaigns
  • Set-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program
  • Leverage copy/designs created by the Content team to execute campaigns across various WEX business units
  • Collaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys
  • Maintain Salesforce Marketing Cloud campaigns to keep content up to date (i.e. urls, documents, cloud pages, etc.) while maximizing performance and efficiency
  • Assist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion
  • Monitor email deliverability and implement strategies to maintain a high sender reputation

Performance Analysis:

Serve as a dedicated resource and primary point of contact for analyzing the performance of all Consumer Pathways campaigns with responsibilities in the following areas:

  • Leverage Tableau dashboard, Salesforce and other tools to analyze campaign performance
  • Assess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more
  • Provide insights/recommendations for campaign improvement across channels
  • Develop periodic reports on campaign performance, insights and recommendations for various internal and external stakeholder audiences

Qualifications:

Required Skills:

  • Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)
  • 5+ years experience delivering highly-effective digital/email marketing campaigns
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Solid experience with performance reporting/success measurement
  • HTML/CSS
  • AMPscript
  • Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
  • Ability to take initiative and lead, motivate, and oversee teams to produce results
  • Team player attitude and ability to work in a high energy business environment

Preferred (but Not Required) Skills:

  • Salesforce Certifications
  • Basic Javascript
  • SQL
  • Experience with Salesforce Mobile Studio and Salesforce Personalization a plus

  • Familiarity with health benefits and Health Savings Accounts (HSAs) in particular

  • Experience in consumer healthcare lifecycle marketing a plus

  • Latam Marketing Automation Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil 3M Tempo inteiro

    **Job Description**:Marketing Automation Specialist, LATAMCollaborate with innovative 3Mers around the worldAs a Marketing Automation Specialist supporting our LATAM Transportation & Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here,...

  • Senior Infrastructure Automation Engineer

    3 semanas atrás

    São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiro

    Senior Infrastructure Automation EngineerRockwell Automation is looking for a Senior Infrastructure Automation Engineer to join our dynamic technology team. As a lead engineer, you'll play a critical role in developing and scaling automation and orchestration capabilities to accelerate business-to-IT delivery across our global technology stack. This role is...

  • Infrastructure Automation Engineer

    1 semana atrás

    São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiro US$90.000 - US$120.000 por ano

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Strategic Marketing Manager-Hybrid Industries

    4 semanas atrás

    São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiro

    Overview Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. The role is Strategic Marketing Manager for Hybrid Industries, focusing on processes related to Hybrid Industry segments, including CPG and Lifesciences (LS). The position reports to the Global Industry Strategy...

  • Test Specialist Automation 404512br

    4 semanas atrás

    São Paulo, São Paulo, Brasil OEmprego Tempo inteiro

    Experiência com Development de Script. Experiência com Junit or Selenium Tools.. Cargo: TEST SPECIALIST AUTOMATION BR - SÃO PAULO | Salario: A combinar. | Ensino: Ensino Superior Incompleto - Bacharelado | Licenciatura | Tecnologia.**| Turno**: Manhã e Tarde. | Area: Informática. | Experiência:. | Cidade: São Paulo / SP

  • Technical Support Automation Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil TRACTIAN ?? Tempo inteiro

    OverviewJoin to apply for the Technical Support Automation Specialist role at TRACTIAN.The Customer team drives lifetime value, retention and expansion by expanding inside existing customers, cross-selling to different products, and building strong relationships with current accounts. Enterprise customers include leading companies; every team member directly...

  • Technical Support Automation Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil TRACTIAN ?? Tempo inteiro

    Overview Join to apply for the Technical Support Automation Specialist role at TRACTIAN. The Customer team drives lifetime value, retention and expansion by expanding inside existing customers, cross-selling to different products, and building strong relationships with current accounts. Enterprise customers include leading companies; every team member...

  • Marketing Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil Brenntag Tempo inteiro

    **Marketing Specialist**:Our team in **São Paulo** currently has an opening for a **Marketing Specialist**As a Marketing Specialist Americas, you are a member of our Marketing Americas team, with special focus on LATAM. The Marketing Specialist is responsible for the implementation of Brenntag's marketing strategy, with a focus on digital and activities in...

  • Key Accounts Specialist

    1 semana atrás

    São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiro R$80.000 - R$120.000 por ano

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Automation Developer

    Há 5 dias

    São Paulo, São Paulo, Brasil Coinme Tempo inteiro R$120.000 - R$130.000 por ano

    At Coinme, we're redefining access to financial services in a digital world. By combining the cutting-edge power of blockchain technology with everyday simplicity, we make digital currencies accessible and usable for all.As the world's largest network of cryptocurrency kiosks with over 40,000 locations nationwide, we're breaking down barriers to crypto...