LATAM Market Analyst

Company Description
Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's Make
Job Description
We are seeking a detail-oriented and analytical
Market Analyst
to join our dynamic Sales & E-Commerce team. This role is critical in driving data-informed decisions by tracking and analyzing monthly sales performance, market share trends, and Cricut's position across key retailers and online platforms, including growth opportunities in Latin America.

Key Responsibilities

• Sales Tracking & Reporting
• Monitor and report monthly sales in and out across retail and e-commerce channels.
• Maintain accurate records of sales performance by account, category, and product line.
• Develop dashboards and visualizations to communicate trends and insights.
• Market Share Analysis
• Analyze Cricut's market share across key retailers and platforms.
• Benchmark performance against competitors using syndicated data sources.
• Identify growth opportunities and areas of concern based on market dynamics.
• Retailer & Platform Insights
• Track performance metrics for top retail partners and e-commerce platforms.
• Collaborate with account managers to provide actionable insights for sales strategies.
• Support promotional planning and post-event analysis with data-driven evaluations.
• Cross-Functional Collaboration
• Partner with Finance, Marketing, and Supply Chain teams to align on forecasts and performance metrics.
• Assist in preparing executive-level presentations and business reviews.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, or a related field.
• 2–4 years of experience in sales analysis, business intelligence, or retail analytics.
• Proficiency in Excel, Power BI/Tableau, and data visualization tools.
• Experience with syndicated data (e.g., NPD, Circana, Nielsen) is a plus.
• Strong analytical mindset with attention to detail and storytelling ability.
• Bilingual in English and Spanish/Portuguese, with strong communication skills in both languages

Additional Information

• This person will be based in Latin America, specifically in Brazil, Mexico, or Argentina**

We've got you covered
Cricut is in a powerful chapter of transformation. We're evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it's not for everyone.

We're looking for
A-players
—people who don't just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here's what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don't wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: "What can move forward today?" and push past inertia.

You set high standards—especially for yourself.
You're proud of your work and protective of your reputation. You take ownership, deliver quality, and don't cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don't get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You're low ego, high output—and your team loves working with you.

What To Do Next
Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.