LATAM eCommerce Marketing Manager

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's Make

Job Description

The E-Commerce Marketing Manager (LATAM Marketplaces) will lead strategy and execution across Mercado Libre and other key Latin American platforms. This role drives growth through marketplace marketing strategies, campaign management, content optimization, and performance analysis, while collaborating with sales, product, and supply chain teams to ensure alignment on pricing, inventory, and brand positioning.

I. Roles and Responsibilities

A. Strategic Planning

• Develop and implement eCommerce marketing strategies for Mercado Libre and other market places in Argentina, Chile, Peru, Colombia, Ecuador, and other assigned accounts.
• Identify marketing activities that support growth initiatives on marketplace platforms

B. Account Management

• Act as the primary point of contact for marketing activities for assigned accounts.
• Manage relationships with key stakeholders to ensure alignment on goals and promotions.

C. Performance Analysis

• Monitor and analyze sales performance, traffic metrics, and KPIs for all accounts.
• Ability to prepare weekly, monthly, quarterly reports and insights for stakeholders.
• Understand customer search trends & Cricut's brand positioning within each platform

D. Campaign Management

• Plan and execute marketing campaigns tailored to each platform/marketplace.
• Manage promotional calendar, including product launches and seasonal promotions.
• Maintain pacing levels within monthly, quarterly, & annual budgets

E. Content Development

• Oversee the creation and optimization of product listings to improve visibility and conversion rates.
• Work closely with product marketing to ensure high-quality content
• Manage brand stores within accounts, ensuring optimal customer shopping experience

F. Pricing and Inventory Management

• Provide discovered insights around pricing & inventory to sales lead. Sales lead will own overall pricing & inventory, but marketing can provide insights from marketing-related findings.
• Support sales with supply chain and pricing teams to set competitive pricing strategies.
• Support sales with monitoring inventory levels to prevent stockouts and ensure timely replenishment. Monitor lost buy box % on Amazon.

II. Key Deliverables

A. Marketing Strategy Report

• Comprehensive report outlining quarterly marketing strategies and budget allocations for respective countries and assigned accounts.

B. Campaign Performance Analysis

• Weekly/Monthly/Quarterly performance reports detailing successes, challenges, and opportunities for improvement.

C. Optimized Product Listings

• Regular updates to product listings based on SEO best practices and market trends.

D. Promotional Calendar

• A weekly calendar of promotions and key marketing initiatives for the year.

III. Tasks

A. Daily Tasks

• Monitor sales and traffic data across all accounts.
• Respond to inquiries from Amazon account representatives and the third-party reseller.
• Walk the store of key accounts & channels to ensure positive customer experience

B. Weekly Tasks

• Review performance metrics and adjust marketing strategies as needed.
• Audit & optimize paid search accounts (budgets, keyword coverage, cleanup, bid adjustments)
• Conduct competitor analysis to identify trends and opportunities

C. Monthly Tasks

• Hold strategy and performance review meetings with stakeholders.
• Prepare monthly Amazon review deck for key accounts
• Plan upcoming monthly campaigns and promotional activities.

D. Quarterly Tasks

• Perform a comprehensive review of account performance and adjust long-term strategies accordingly
• Conduct search trend audits & ad coverage analysis. Provide sales & broader teams recommended changes in ad coverage
• Collaborating with sales prepare customer presentations (QBR)
• Refresh product page, brand store, & advertising content throughout the quarter when necessary (creative rotations, seasonal events, updated assets)

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or related field.
• 5+ years of e-commerce marketing experience, preferably in LATAM marketplaces like Mercado Libre.
• Proven experience in campaign management, search and display advertising, content optimization, and marketplace strategy.
• Strong analytical skills with the ability to track KPIs and deliver actionable insights.
• Experience managing product listings, brand stores, and promotional calendars.
• Excellent communication and stakeholder management skills; fluent in English and Spanish for LATAM market communication.

Additional Information

**This person will be based in Latin America, specifically in Brazil, Mexico, or Argentina**

We've got you covered

Cricut is in a powerful chapter of transformation. We're evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it's not for everyone.

We're looking for A-players—people who don't just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here's what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don't wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: "What can move forward today?" and push past inertia.

You set high standards—especially for yourself.

You're proud of your work and protective of your reputation. You take ownership, deliver quality, and don't cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don't get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You're low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.