Paid Social Specialist

Position is Remote (US, Canada, or Latin America)
- Requirement for significant overlap with PST working hours

No agencies please
Maximus ) is a mission-driven consumer performance medicine company that empowers individuals to achieve their physical and cognitive peak through precision telehealth care. We are a high-growth, profitable company tailored to ambitious people who refuse to settle for average. We are backed by top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About The Role
We're looking for a high-performance Paid Social Specialist who thrives on data transparency, speed, and scientific rigor. In this role, you will be instrumental in transitioning our paid media operations in-house, taking ownership of aggressive growth channels to help us scale.

You will work directly with the Director of Paid Media to manage, execute, and optimize campaigns primarily on Meta and Reddit, with a goal of expanding into multiple channels in 2026. This role requires an individual who embodies "curiosity" - you never accept "that's just the way it is," but instead dive deep into the data to understand the "why" behind performance. You will be expected to work transparently, sharing work queues and mid-stream insights to ensure alignment.

Key Responsibilities

• Own Campaign Execution: Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit, transitioning these responsibilities from our current agency partners.
• Drive Creative Strategy: Utilize creative analytics tools to analyze performance and provide data-backed feedback to our Creative Director and design team to build a high-velocity creative pipeline.
• Master Attribution: Utilize internal analytics and multi touch attribution tools alongside platform data to triangulate performance, understand the customer journey, and make informed budget allocation decisions.
• Expand Channels: Execute the launch of new channels as we scale, supporting our goal of expanding into multiple channels in 2026.
• Analyze & Iterate: Assist in the set up and evaluation of A/B testing and conversion lift studies. Future state, 3rd party geo-lift studies
• Work Transparently: Maintain visible work queues and rigorous reporting standards. You will prepare data for weekly paid media performance reviews to discuss budget shifts and anomalies.

Qualifications

• Platform Expertise: Deep, hands-on mastery of Meta Ads Manager is non-negotiable. You must have a track record of scaling direct-response accounts in a D2C environment.
• Channel Diversity: Experience managing Reddit Ads and other media channels is highly preferred.
• Tech Stack: Preferred experience with (or similar tools to) MTA platforms, creative analytics tools, and general analytics dashboards.
• Resourcefulness: You are scrappy. You use the tools in front of you to prove value and are willing to track down the information you need rather than waiting for it to be handed to you.
• Data-Driven Mindset: You base your decisions on numbers and data, not assumptions.

Nice To Haves

• Experience in the Health & Wellness, Telehealth, or Biohacking space.
• Proven success launching and scaling new social channels (Pinterest, TikTok, etc.).
• Experience successfully transitioning accounts from agency management to in-house management.

What We Offer & Benefits

• Note: benefits will depend on the type of employment (consultant vs employee)
• Flexible vacation/time-off policies - we manage energy, not time.
• Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title.
• Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine.
• Opportunity to make a meaningful impact on people's health and wellness
• Fast-paced, entrepreneurial environment with significant growth opportunities
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
• Liquidity of options whenever available