Campaign Marketing Expert

About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

What You'll Do

• Marketing Campaign Strategy: Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations: Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations: Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities:In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration:Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics:Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration:As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

What We Need From You

• Educational Background:Bachelor's degree or higher. Experience in overseas market growth, operations, or communications is preferred. 2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus. 3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.). 4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.). 5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English communication. 6.Communication Skills:Strong communication skills, empathetic, and adept at organizing and collaborating with cross-cultural teams. Able to take the initiative in multi-role projects, coordinating resources to achieve objectives. 7. Data Sensitivity and Analysis Skills:Data-driven with strong analytical skills, proficient in SQL, and capable of identifying key insights and breakthroughs from data to drive relevant developments and optimizations. 8. User Research & Marketing Creativity:Solid knowledge of user research and analysis methods, strong marketing creativity, market insight, and the ability to identify trends. 9. Local Market Understanding:In-depth understanding of local culture, consumer habits, and the internet ecosystem, with the ability to quickly capture local

What Makes This Role Exciting
international working growth potential