Channel Marketing Manager

1 semana atrás

São Paulo, São Paulo, Brasil Kaspersky Tempo inteiro

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 27 years.

We have 400 million unique users, corporate clients, 517 products, 1100 technological patents and 34 offices around the world.

Today our team has more than 5 000 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving

We are seeking an experienced
Channel Marketing Manager
to drive and execute marketing strategies that enhance our channel partner ecosystem. The ideal candidate will have a strong background in
B2B marketing
, along with a deep understanding of
partner enablement, demand generation, and go-to-market strategies
.

Key Responsibilities:

  • Develop and execute
    channel marketing programs
    that align with our business goals and drive partner engagement.
  • Design and implement co-marketing campaigns with channel partners to generate demand and increase brand awareness,
    including the planning and utilization of Marketing Development Funds (MDF)
    .
  • Collaborate closely with
    sales, product marketing, and partner teams
    to create compelling marketing materials, sales tools, and training content.
  • Manage and optimize
    partner marketing budgets
    , ensuring maximum ROI.
  • Develop and track
    KPIs
    to measure the success of marketing initiatives and continuously improve performance.
  • Stay updated on
    cybersecurity market trends
    and competitor activities to refine channel strategies.
  • Support the execution of
    channel events, webinars, and other partner-focused initiatives
    .
  • Leverage
    digital marketing strategies
    , including email marketing, social media, and content marketing, to enhance partner engagement.

Qualifications & Requirements:

  • 8+ years of experience
    in channel marketing, preferably within the IT or cybersecurity industry.
  • Proven track record of executing successful
    channel marketing programs
    .
  • Strong understanding of
    partner ecosystems
    and
    B2B marketing strategies
    .
  • Experience managing
    marketing budgets
    and measuring campaign effectiveness.
  • Excellent
    communication
    and
    presentation skills
    in English.
  • Ability to work collaboratively with
    cross-functional teams
    .
  • Hands-on experience with
    marketing automation tools
    ,
    CRM platforms
    , and
    analytics tools
    .
  • Experience working with
    international companies
    .
  • Bachelor's degree
    in Marketing, Business Administration, or a related field (
    Master's degree
    is a plus).

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