Director, ARTD Orchestrator

As ARTD Orchestrator Lead, you will orchestrate the ARTD category across markets, act as the primary commercial point of contact for the category, and lead global projects. You will align global and local priorities, represent the category in cross-functional forums, and drive consistency in commercial strategies and execution across the system.

• Category Commercial Orchestration: Ensure end-to-end integration of the ARTD category strategy across markets and functions. Serve as the primary commercial interface for ARTD, aligning global, OU, and local market priorities.
• Global Projects: Lead the design and rollout of global initiatives and toolkits, ensuring adoption and measurement across markets.
• Capability Building: Influence and collaborate with cross-functional teams, bottlers, and global stakeholders to build and scale capabilities, with focus on Ultrasegmentation and B2B Evolution.
• City Centric Lead: Ensure implementation and continuous evolution of the City Centric ARTD strategy, delivering 360° market plans.
• Channel Strategy & Market Studies: Define and orchestrate channel strategies across all trade environments, ensuring execution consistency and insights from channel studies.
• Demand Generation: Lead demand generation initiatives across channels, driving category relevance and growth.
• 3rd Spaces Lead: Transform 3rd Spaces into a key sales channel with ARTD leading the agenda. Focus on building capabilities in RTM and demand generation.

• Strategic Influence: Shape the ARTD category agenda across global and regional forums.
• Capability Development: Lead the implementation of key capabilities, leveraging the Coca-Cola System's scale to strengthen ARTD.
• Business Growth: Contribute to profitable growth of the ARTD category through globally aligned strategies and frameworks.

Qualification & Requirements

• Bachelor's degree in Business Administration, Marketing, or related field.
• 7–9 years of experience in Commercial, Strategy, or RGM, preferably in global or regional roles.
• Core Competencies:
• Ability to influence and negotiate with senior stakeholders across geographies, including bottlers.
• Leadership in orchestrating cross-functional and cross-market initiatives.
• Strong project management and disciplined execution.
• Clear and effective communication with global, regional, and local stakeholders.
• Proven track record leading cross-market/global projects and governance.
• Strong analytical, strategic, and communication skills.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Leadership; Sales Channel Development; Commercial Strategies; Trade Marketing; Conversion Rate; Relationship Maintenance; Global Projects; Demand Generation; Leading by Influence; Channels Strategy; Marketing Strategies; Product Commercialization; Global Initiatives; Customer Insights; Cross-Functional Team Leadership; Microsoft Office; People Management; Strategy Development; Teamwork; Work Collaboratively; Taking Initiative; Microsoft Power Business Intelligence (BI); Business; Marketing Insights

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.