Paid Social Creative Strategist

Há 18 horas

Remoto, Brasil Lilo Social Tempo inteiro R$45.000 - R$85.000 por ano

Full-time / Remote (LATAM)

Creative Strategist

Lilo Social is hiring a full-time creative strategist to help lead creative direction for paid social ad placements, emails, and landing pages.

The Position

The main focus of this role is to lead creative direction, outline storyboards, and write messaging for paid social and other digital ad placements. In this role, you'll be a part of a fast-growing team and help scale some of the most promising direct-to-consumer (DTC) brands. The ideal candidate has a deep understanding of performance marketing for direct-to-consumer (DTC) brands, how to structure a customer journey from awareness to purchase, and is looking to own responsibility for creative performance across clients that range from early-stage startups to growing brands.

Our number one focus is to drive growth and ROI for our clients. You will be expected to manage needs internally while providing insight and roadmaps for clients on where and how to scale through creative. You will use your experience to make decisions and make choices of risks worth testing in order to drive growth. You will be in charge of driving constant team and client communication to make sure that the account has a sense of urgency to find creative winners and scale budgets whenever possible.

Required Skills

  • The ideal candidate will have direct-to-consumer (DTC) experience and eCommerce experience
  • Paid social experience (specifically Facebook/Meta ads)
  • Deep understanding of a customer sales journey and how it relates to storytelling
  • Experience working with design teams from brief through creative execution
  • Data oriented thinking to understand how certain metrics impact performance and how to act upon data when things are and are not working
  • Attention to detail to provide thorough briefs and rigid approval process before client reviews
  • Deep understanding of a customer sales journey and how it relates to storytelling
  • Expert copywriting skills to deepen brand stories and creatives
  • Experience with tools such as Facebook Ads, Google Ads/Analytics Suite, Figma, Motion, Slack/Asana/Notion (or project management tools), and Shopify is a bonus
  • Client facing experience is an added bonus

Responsibilities

  • Handle brand research and data mining to understand value propositions, customer reviews, and market opportunities.
  • Ideate hypothesis and manage testing roadmaps to drive a structured creative testing process
  • Gathering inspiration and competitor building competitor boards
  • Create informed briefs for the internal design team to execute on performance driven creative for paid social advertising
  • Build shot lists and decks for UGC content shoots
  • Find and manage content creator relationships
  • Lead copy across paid ads for in ad and headline copy
  • Assist with landing pages and email copy, outlines, and optimizations to improve conversion rates
  • Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties

Company Overview

Lilo Social is a growth marketing agency focused on full-funnel marketing delivering best-in-class paid media and creative services for a wide range of eCommerce brands focused on scaling. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and email/sms marketing. Select clients include Bauer, True Botanicals, Animal, Clearstem, Kroma Wellness, BioTrust, Humantra, NuFACE, Peel, and Cheribunid.

  • Paid Media Specialist

    Há 17 horas

    Remoto, Brasil Objective Tempo inteiro R$45.000 - R$85.000 por ano

    Estamos em busca de um(a) Paid Media Specialist com sólida experiência em paid search e paid social para atuar em um de nossos clientes globais, integrando um time de marketing dinâmico.Este(a) profissional será responsável pelo planejamento, execução e otimização de campanhas para maximizar ROI e alcançar os objetivos de negócio.Nosso escritório...

  • Paid Media Analyst

    2 semanas atrás

    Remoto, Brasil Segura Tempo inteiro R$60.000 - R$120.000 por ano

    As a Paid Media Analyst, you will plan, execute, and optimize paid media campaigns to achieve consistent business results. You'll tackle challenges in optimizing paid media strategies across multiple platforms, contributing directly to our mission of attaining exponential global expansion.This is a full-time permanent position (CLT). We are looking for...

  • Senior Google Media Buyer + Strategist

    Há 4 dias

    Remoto, Brasil MVR Digital Tempo inteiro R$120.000 - R$200.000 por ano

    Senior Google Media Buyer & StrategistAt MVR Digital, we're scaling fast and looking for ambitious minds who want to shape the future of performance marketing with usDo you have deep expertise in Google Ads and performance marketing? Do you thrive on owning strategy, optimizing at scale, and driving real business outcomes?MVR Digital is hiring a Senior...

  • Paid Marketing Specialist

    Há 4 dias

    Remoto, Brasil Rivalry Tempo inteiro R$60.000 - R$120.000 por ano

    DescriptionReporting to: VP, OperationsSeniority: Mid-LevelRole Overview: We're seeking a dynamic Paid Marketing Specialist with a strategic and hands-on approach to help us elevate our brand and drive growth through data-driven marketing initiatives.As a Paid Marketing Specialist, you will be a key player in planning, implementing, and optimizing our...

  • Paid Media Manager

    Há 20 horas

    Remoto, Brasil coins Tempo inteiro R$60.000 - R$120.000 por ano

    Join the Pioneer Crypto Brand in the PhilippinesCoins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.Coins is fully regulated by the Bangko Sentral ng...

  • Social Media Specialist

    2 semanas atrás

    Remoto, Brasil Olly Olly Tempo inteiro US$60.000 por ano

    Given that this position requires English proficiency, we are only considering CV's provided in English. Thank you, and we look forward to your submissionAbout Olly OllyReady to roll up your sleeves and help transform local marketing forever? At Olly Olly, we're blending technology and real-world expertise to empower businesses across the U.S. like never...

  • Global Business Development Strategist

    Há 4 dias

    Remoto, Brasil Grupo Boticário Tempo inteiro R$90.000 - R$120.000 por ano

    Somos um ecossistema completo de beleza. Há mais de 40 anos iniciamos a nossa história movidos pela beleza, pelo empreendedorismo e pelo cuidado com as pessoas e com a natureza. Desde aquela época, o olhar para o futuro tem sido um importante exercício para nos mantermos na vanguarda deste mundo em constante evolução. Hoje somos um grupo formado por...

  • Social Media Writer

    Há 4 dias

    Remoto, Brasil GAMURS Tempo inteiro R$40.000 - R$60.000 por ano

    Social Media WriterAs a social writer for our sites, you will be writing short, punchy articles based on our most viral Facebook posts. These posts already have traction, you will be just giving them a second life on the websites. The ideal candidate will be a fast writer, nail the tone and spot the difference between a 10K view post and a 10M view...

  • Analista de Social Media Jr

    Há 18 horas

    Remoto, Brasil Brivia Tempo inteiro R$40.000 - R$60.000 por ano

    Buscamos um(a) profissional para o cargo de Analista de Social Media Junior para para criar e gerenciar conteúdos, monitorar interações, analisar métricas e colaborar com a equipe da Brivia Group, garantindo máximaeficiência e controle nos seus resultados, dando sustentação ao modelo de crescimento da empresa e aos objetivos de cada cliente.O modelo...

  • Social Media Analyst Júnior

    Há 16 horas

    Remoto, Brasil Brivia Tempo inteiro R$40.000 - R$60.000 por ano

    Buscamos um(a) Analista de Social Media Júnior para atuar na gestão de conteúdos, pautas always on e análises de marca da Brivia Group, garantindo máximaeficiência e controle nos seus resultados, dando sustentação ao modelo de crescimento da empresa e aos objetivos de cada cliente.O modelo de contrato para esta oportunidade é Pessoa Jurídica.Somos...