Paid Media Specialist
Há 17 horas
Estamos em busca de um(a) Paid Media Specialist com sólida experiência em paid search e paid social para atuar em um de nossos clientes globais, integrando um time de marketing dinâmico.
Este(a) profissional será responsável pelo planejamento, execução e otimização de campanhas para maximizar ROI e alcançar os objetivos de negócio.
Nosso escritório está localizado em Chicago (EUA), mas a posição é totalmente remota.
- Inglês mandatório -
Key ResponsibilitiesCampaign Management
- Plan, create, and manage paid search campaigns (Google Ads, Microsoft Ads).
- Develop and execute paid social campaigns (Facebook, Instagram, LinkedIn, TikTok).
Performance Optimization
- Monitor and analyze campaign performance, applying data-driven strategies to improve CTR, CPA, ROAS, and conversions.
- Run A/B tests to optimize ad copy, creative assets, and targeting strategies.
Budget Management
- Allocate and monitor campaign budgets to maximize ROI.
- Provide regular reports on budget utilization and performance.
Research & Targeting
- Conduct keyword research and audience segmentation for precise targeting.
- Use tools like Google Keyword Planner, Brightedge, or similar platforms.
Collaboration
- Work closely with content, design, and analytics teams for cohesive campaigns.
- Provide feedback to improve creative assets and ad copy.
Tracking & Reporting
- Set up and maintain tracking systems (Google Analytics, UTM tags, etc.).
- Deliver weekly and monthly reports with actionable insights.
- Education: Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Experience: 2–5 years managing paid search and paid social campaigns, with proven results.
Technical Skills:
Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads.
- Analytics tools (Google Analytics, Data Studio).
- Bid strategies, conversion tracking, retargeting.
- Soft Skills: Strong analytical mindset, communication and collaboration skills, detail-oriented, project management abilities.
- Experience with programmatic advertising platforms.
- Familiarity with marketing automation/CRM tools (Salesforce, Marketo).
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