User Operations Specialist

Há 20 horas

São Paulo, São Paulo, Brasil Meituan Tempo inteiro

About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

What You'll Do

  • Strategy Design & Optimization·Develop localized weekly promotion plans aligned with Brazilian consumption habits·Create "explosive product" selection strategies through data-driven market analysis·Design gamified marketing activities (e.g., spin-to-win, tiered rewards) 2. Campaign Execution·Coordinate cross-functional resources (product/design/BI) for campaign implementation·Monitor real-time performance metrics (CTR/CVR/GMV) and conduct rapid iteration·Manage promotional budgets with ROI-focused allocation 3. Localization Innovation·Incorporate Brazilian cultural elements into campaigns·Optimize user journeys for Brazil-specific payment/logistics scenarios

What We Need From You

  • Bachelor's degree in Marketing, Business Analytics, or related field 2. 5+ years experience in user operations/e-commerce, preferably in LATAM markets 3.Optimize user journeys for Brazil-specific payment/logistics scenarios

What Makes This Role Exciting
Join us, and you will collaborate with a global team to drive innovation and growth for our food delivery platform in international markets, while enjoying broad career development opportunities.

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