Sr Marketing Analyst

Company Overview:

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview:

In this team, you will work on cross-functional strategic projects for 99Pay, working in initiatives across different teams and bringing the marketing perspective to build solutions. This includes communicating and collaborating with teams from multiple product lines and third party agency.

You'll be tasked with growing brand awareness, consideration, and loyalty for the 99Pay business unit in the most efficient and engaging way possible.

As a senior marketing analyst, you will have the opportunity to work in a new and challenging environment, exploring your communication, attitude, and influence skills on a daily basis. You will be responsible for supporting the growth of the marketing area with the goal of creating real value for users in order to have a greater and better impact on the brand's relationship with all of them.

Role Responsibilities:

• Leading the end-to-end process of creating new small-medium marketing campaigns: strategy, implementation, and measurement of results;
• Supporting the development of 360 campaigns, which include production of communication materials for paid media (digital, OOH, TV, etc), social media and owned channels (in-apps and CRM);
• Understanding SEO results and trends and apply them to 99Pay SEO strategy in order to improve results;
• Supporting the development of proprietary content for social media and other owned channels (blog, brand pages, website);
• Supporting the execution of integrated campaigns with direct interface with Operations teams;
• Being attentive on medias, initiatives, and business results with the aim of seeking opportunities for improvement for campaigns and/or projects;
• Day-to-day treatment with agencies to: building communication briefings and campaigns; managing day-to-day tasks and campaign metrics to identify opportunities;
• Collaborating with functional teams in social, Public Relations, product, digital, legal & operations to ensure appropriate support for business.
• Being in charge of campaigns agenda and budget, guaranteeing the plans are executed on time and budget
• Understanding new opportunities to work our brand and reach our users, proposing innovative activations and plans.
• Managing internal stakeholders by providing guidelines and ensuring brand consistency;
• Being able to analyze marketing data independently and recommend solutions with the aim of improving results not only for the projects you are working on, but also for the marketing area in general;
• Managing the financial/operational scope of expenses generated by the project.

Role Qualifications:

• Fluent English Required;
• +3 years of relevant professional experience in communication, social media and campaign development - in advertising agencies or marketing areas;
• Degree in Marketing, Advertising, Administration or related areas
• Knowledge of marketing tools, communication plan development, content creation, and influencer marketing.
• Structured thinking/decision-making skills: Face complex challenges and simplify them;
• Data-driven: Find a way to get the data you need and turn the data into real solutions and action plans, dividing it into short, mid, and long terms;
• Strong communication skills: open to deal and influence different cultures and work profiles
• Strong familiarity with social media and digital marketing strategies
• Easy to deal with numbers and organizing payment flows (budget control)
• Office/Google package
• Experience in Fintech can be a differential
• Knowledge in sponsorship and activations can be a differential

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

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