Email Marketing Manager
1 dia atrás
Job Title: Email Marketing Manager
Working Hours: Monday - Friday 9AM to 5PM EST
Salary: $2,500-$3,000/month (DOE)
Location: LATAM (Remote)
Our client is a family-owned leader in the global fragrance and beauty market. They are hiring for their growing, discount fragrance e-commerce arm, making luxury fragrances accessible.
You won't just "send emails." You'll own the strategy and execution for our entire email program — from deliverability to design, from segmentation to revenue attribution. You'll be responsible for identifying problems before they hurt performance, designing tests, and rolling out strategies that both drive sales and protect profitability.
This role requires end-to-end ownership: you'll ideate, build, and launch campaigns and flows, monitor performance, and report insights — all while thinking like a CMO about how email drives the broader business.
Key Responsibilities-
Strategy & Ownership
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Set and execute the email & SMS marketing roadmap, aligning with company goals and seasonal priorities (BFCM, holidays, new product launches).
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Develop a campaign calendar segmented by audience tier (L30D Engaged, VIPs, Winback, etc.), balancing promotions, education, and trust-building.
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Partner with leadership to ensure offers, bundles, and campaigns align with 30% margin discipline.
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Flows & Campaigns
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Audit, rebuild, and scale high-impact flows: Welcome, Abandoned Cart, Browse Abandon, Post-Purchase, Winback, Loyalty.
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Implement A/B testing frameworks across subject lines, offers, CTA destinations, and content blocks.
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Ensure post-click alignment: every email deep-links to the right PDP, collection, or curated landing page.
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Segmentation & Deliverability
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Own list health: define engagement tiers (L30D/L60D/L180D), build suppression & sunset rules, and protect sender reputation.
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Continuously monitor deliverability metrics (spam, bounce, placement) and take proactive corrective actions.
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Personalize email content through dynamic product blocks, brand preference segmentation, and purchase behavior triggers.
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Creative & Copy
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Lead the creative direction for email & SMS: subject lines, messaging, CTA clarity, and mobile-first design.
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Incorporate UGC, reviews, brand storytelling, and seasonal guides into the content mix.
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Work with design support to ensure consistent branding, while prioritizing clarity and conversion.
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Data & Reporting
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Report weekly on RPR (Revenue per Recipient), Placed Order Rate, and Revenue Attribution.
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Spot declining trends early (e.g., clicks dropping, unsub rising) and propose fixes proactively.
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Quantify the impact of tests and new initiatives with clear revenue lift projections.
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5+ years in lifecycle/email marketing, ideally for D2C or e-commerce brands.
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Deep experience with Klaviyo (flows, segments, deliverability, revenue attribution).
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Proven track record of growing email as a top revenue channel (ideally >25–30% of total revenue).
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Strong copywriting instincts and ability to brief/design persuasive email assets.
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Comfortable with data analysis (segmentation logic, RPR, campaign/flow attribution).
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Hands-on executor who can own strategy and implementation without heavy oversight.
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Experience integrating SMS into lifecycle strategy.
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Bonus: knowledge of CRO, loyalty programs, or e-commerce retention marketing.
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