Paid Media Analyst

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we're breaking new ground in software innovation too, redefining what's possible for our customers worldwide.

Job Description

As a Paid Media Analyst, you will support the existing team in delivering the Company's performance marketing strategy for our Brazilian market.

Reporting to the Marketing Manager, you will work in a team of multi-lingual executives optimising campaigns in Brazil.

You will support in the planning and execution of performance marketing campaigns to effectively promote the Company brand whilst achieving customer acquisition and retention goals.

The role provides the chance to develop market-leading campaigns across diverse platforms, collaborating with internal stakeholders and external partners such as Google, Microsoft, Facebook and TikTok to build impactful marketing initiatives.

You will be experienced at working across large scale, multi-market campaigns across both branding and performance objectives.

This role is eligible for inclusion in the Company's hybrid working from home policy.

Qualifications

• Excellent communication skills in Portuguese.
• Proficiency in English.
• Experience working with enterprise level (account managed) paid marketing accounts is essential.
• Strong knowledge of performance marketing advertising interfaces across Google Ads, Meta Ads, TikTok Ads and Google Analytics.
• Experience of working with performance marketing and media metrics.
• High attention to detail and ability to multitask whilst working across multiple campaigns and objectives.
• Experience working independently within a large team setting, with strong interpersonal skills.
• Experience in a sports or gaming business is advantageous.
• Advanced Excel skills preferred.
• CV to be submitted in English.

Additional Information

• Delivering best-in-class responsible advertising in the Brazilian market, while working to ensure market specific regulation and standards are met.
• Working directly with dedicated account management teams of the relevant paid marketing platforms to deliver industry leading campaigns.
• Planning, delivering and reporting on large scale advertising campaigns.
• Supporting the Marketing Manager across Paid Search and Paid Social channels.
• Optimising performance marketing investment based on data and channel to improve overall performance.
• Managing the end-to-end implementation including set-up, management, analytics, tracking and reporting of paid marketing accounts.
• Supporting the day-to-day execution and optimisation of paid marketing campaigns across the Business lines.
• Working towards a clear paid marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPIs.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don't hesitate to reach out.