Marketing Paid Media Analyst

Descrição
We're looking for a Senior Marketing Analyst who knows that great campaigns are not just about creativity—they're about performance. In this role, you'll sit at the intersection of brand visibility and lead generation, owning paid and organic digital strategies across multiple platforms. From building high-impact campaigns to extracting sharp insights from data, you'll help us scale our brand presence across Latam and drive demand with precision.This is an opportunity to join a regional tech company where marketing is seen as a business lever—not just a support function. You'll collaborate closely with sales, product, and design to shape strategies that convert, while keeping our brand one step ahead in a fast-moving digital landscape.

Why This Role MattersMarketing is central to our growth strategy. This role directly impacts how our brand is perceived, how demand is generated, and how we convert awareness into real business opportunities. You won't just be optimizing metrics—you'll be influencing the way our solutions reach decision-makers across industries and geographies. The ideal candidate is someone who thrives on measurable impact and sees marketing not as a cost center, but as a revenue engine.

Senior Marketing Paid Media Analyst

Location: Hybrid – São Paulo, Brazil (4x1)

Department: Marketing

Reports to: Carol Braziel

Responsabilidades e atribuições
Key Responsibilities

• Plan and execute paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and organic strategies (SEO, content marketing, etc.) focused on brand growth and lead generation
• Analyze performance data and deliver insights for continuous optimization
• Manage and grow the brand's digital presence and engagement across key social platforms
• Collaborate with design and content teams to build creative, high-impact campaign assets
• Stay ahead of algorithm changes, trends, and new tools to keep campaigns relevant and innovative
• Coordinate segmented email marketing campaigns to boost open and conversion rates
• Track KPIs and define measurable goals for all digital activities
• Align closely with Sales, Product and Customer Success teams to ensure consistency across the fu

Requisitos e qualificações
Requirements

• Degree in Marketing, Communications, Advertising or related field
• 3–5 years of hands-on experience in digital marketing, both paid and organic
• Advanced knowledge of Google Ads, Facebook Ads, LinkedIn Ads, SEO, and Google Analytics
• Proven ability to drive lead generation and optimize conversion performance
• Strong analytical mindset and ability to turn data into actionable insights
• Experience with email marketing and A/B testing tools like HubSpot or RD Station
• Strong communication skills (written and verbal) to present ideas and results clearly
• Ability to multitask, prioritize, and deliver under tight deadlines
• Fluent in English

Soft Skills

• Strategic thinking with a hands-on execution mindset
• Strong analytical and problem-solving skills
• High attention to detail and data accuracy
• Proactive attitude with ability to self-manage and prioritize under pressure
• Excellent communication and storytelling skills (especially when presenting data)
• Team player with ability to collaborate across marketing, sales, and product
• Curiosity and willingness to stay updated with digital trends and innovations
• Results-driven, always pushing for better performance and ROI
• Ability to manage ambiguity and adapt in a fast-paced, evolving environment
• Creative mindset with business acumen

Hard Skills

• Advanced proficiency in paid media platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Solid understanding of SEO and content strategy principles
• Data analysis and dashboarding with tools like Google Analytics, Looker, or Power BI
• CRM and email marketing automation tools (HubSpot, RD Station, or similar)
• A/B testing and performance measurement frameworks
• Copywriting and visual brief development for performance campaigns
• Audience segmentation and lead nurturing tactics
• Familiarity with social media engagement strategies and platform algorithms
• Web traffic acquisition and conversion funnel optimization