Paid Media Marketing

1 dia atrás

São Paulo, São Paulo, Brasil Darwin AI Tempo inteiro R$80.000 - R$120.000 por ano

Data-driven. Technical. Creative. You'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them.
You'll own it all: LinkedIn, Google, Meta, TikTok.

About the role

  • Scale paid marketing campaigns while keeping CAC/ACV in check.
  • Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
  • Launch experiments across countries, regions, languages, channels, and formats.
    Test fast. Learn faster. Automate everything.
  • Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
  • Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
  • Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
  • Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
  • Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
  • Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
  • Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
  • Manage freelancers and external talent to boost speed and scale.

Requirements

  • 3+ years in performance marketing, digital analytics, or marketing automation
    (ideally in B2B or SaaS environments)
  • Background in Industrial Engineering or similar quantitative/technical fields
  • Strong knowledge of SaaS metrics:
    CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
  • Proven experience running campaigns on:
    LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads
    (+ demand gen through data-first strategies)
  • Data mindset:
    Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
  • Solid engineering + analytics skills
    Able to automate analysis, uncover insights, and turn them into results
  • Hands-on with:
    A/B testing frameworks, retargeting, dynamic segmentation, automation flows
  • Open to travel between São Paulo and Buenos Aires
    (up to 2 weeks/month depending on where you're based)

Benefits

·       Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish).

·       OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects.

·       Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance.

·       Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement.

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