Marketing Operations Specialist

Pipefy is a leading SaaS platform for process orchestration and no-code automation, driving efficiency and scalability for companies of all sizes.

Our Marketing team is driven by data, experimentation, and real business impact. We look for people who combine strategic vision, technical mastery, and a product mindset to accelerate our global demand generation engine.

About the Marketing Team

Pipefy is a leading SaaS platform for process orchestration and no-code automation, driving efficiency and scalability for companies of all sizes. Our Marketing team is driven by data, experimentation, and real business impact. We look for people who combine strategic vision, technical mastery, and a product mindset to accelerate our global demand generation engine
.

Role Challenges

• Own HubSpot end to end as the core source of truth for marketing data, automation, and attribution.
• Elevate data governance and tracking standardization to support robust performance analytics.
• Evolve integrations, automations, and flows across systems (HubSpot, Salesforce, paid media, data & BI).
• Increase operational efficiency by reducing manual dependencies and accelerating the team through smart processes.
• Create executive visibility into marketing performance—from investment to revenue.
• Serve as a bridge between Marketing, Data, and Operations, translating needs into clear and measurable technical solutions.
• Act as the Marketing Operations Lead, owning technical decisions, architecture standards, and best practices across the marketing stack.

Key Responsibilities

• Lead and optimize the MarTech stack (HubSpot as the core), ensuring structure, data hygiene, governance, and automation.
• Manage and evolve integrations with Salesforce, GA4, GTM, paid media platforms (Google, Meta, LinkedIn), and data tools.
• Build and maintain attribution models and lead scoring in partnership with Data and Growth.
• Define naming conventions, UTMs, hierarchies, and campaign governance standards.
• Develop and maintain executive dashboards and performance reports using reliable, up-to-date data.
• Implement experiments and continuous improvements in tracking, automation, segmentation, and funnel efficiency.
• Act as the technical focal point for Marketing, guiding the team on data, tools, and operational best practices.

Ideal Profile

You will stand out if you:

• Have an analytical and product-oriented mindset, connecting data to business impact.
• Can turn complex problems into simple, scalable, automated solutions.
• Are organized, detail-oriented, and focused on building sustainable processes.
• Communicate clearly and accessibly, translating technical topics across teams.
• Enjoy owning operations, having autonomy, and leading the evolution of tools and processes.
• Comfortable being the single owner and decision-maker for Marketing Operations and HubSpot governance.

Requirements

Strong experience in MarTech, Marketing Ops, or Growth Ops, preferably in B2B/SaaS companies.

• Advanced HubSpot expertise (mandatory) — including objects, automation, workflows, permissions, integrations, and governance.
• Strong knowledge of GA4, GTM, and paid media platforms (Google Ads, Meta, LinkedIn).
• Experience with API integrations and automation tools (Airbyte, Zapier, n8n, or similar).
• Knowledge of BI, SQL, Looker Studio, or Tableau.
• Deep understanding of the marketing funnel and attribution models.
• Intermediate to advanced English.

Nice to Have

• Experience with predictive models or multi-touch attribution.
• Knowledge of Python, dbt, Airflow, or Snowflake.
• Background in consulting or complex data and marketing automation projects.
• Experience leading advanced HubSpot migrations or restructures.

What We Offer

• A collaborative, innovative environment with high autonomy.
• Opportunity to work directly with Data, Operations, and Growth.
• A strategic role influencing Pipefy's data architecture and marketing performance evolution.

Benefits

• Health and Dental Plan
• Individual Life Insurance
• Flexible Hours (in compliance with daily work hours)
• Flexible Meal/Food Allowance
• Home Office Support Furniture Assistance
• Psychological Support (for you or legal dependents)
• Wellhub
• Extended Maternity and Paternity Leave
• School/Nanny Allowance
• Supplemental Nutrition Assistance
• Veterinary Plan
• Birthday Day Off
• Marriage Leave (7 days)
• Bereavement Leave for Loved Ones (10 days)
• Bereavement Leave for Adoption or Pet Loss (2 days)
• Individual Funeral Assistance
• Monthly Education Support
• Udemy Corporate Access
• Coworking Space
• Pipefy License for up to 10 Users