Lead Creative Strategist

Há 5 horas

Santo André, Brasil Inbeat Agency Tempo inteiro

OverviewLead Creative Strategist role at inBeat Agency.We are a tight-knit team of creative, data-driven people, continuously building services and partnering with the world's largest brands.We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way.About The RoleWe are seeking a talented and driven Lead Performance Creative Strategist to join our team.The ideal candidate will combine creativity and data-driven decision-making to develop impactful ad scripts, perform competitor analysis, and conduct in-depth brand research.You will work closely with our marketing and creative teams to optimize advertising campaigns and ensure they resonate with target audiences.Key ResponsibilitiesAd Script Development: Write compelling, performance-driven ad scripts tailored for various platforms (e.g., TikTok, Instagram, Facebook, YouTube).Collaborate with creative teams to ensure scripts align with brand guidelines and campaign goals.Continuously test and iterate on ad scripts to improve performance metrics (CTR, conversions, ROI).Competitor Research: Analyze competitor campaigns to identify trends, messaging, and creative strategies.Develop actionable insights to enhance our creative assets and advertising strategies.Maintain a competitor intelligence repository to inform future campaigns.Brand Research: Conduct in-depth research on client brands to understand their target audience, voice, and unique value propositions.Develop creative briefs and concepts that align with brand goals and objectives.Ensure all creative outputs maintain consistency with the brand identity.Performance Analysis & Optimization: Use data from performance reports to refine creative strategies and ensure campaigns achieve KPIs.Provide insights into creative performance trends and actionable recommendations for improvements.Stay up-to-date with platform algorithms and advertising best practices.What We're Looking ForProven experience in writing ad scripts and developing creative strategies, preferably in performance marketing.Strong research and analytical skills with a knack for extracting actionable insights from data.Familiarity with tools such as Meta Ads Library, TikTok Creative Center, and competitor analysis platforms.Excellent understanding of social media platforms and their advertising capabilities.Exceptional writing, editing, and communication skills.Highly organized, self-motivated, and able to meet tight deadlines in a fast-paced environment.Why This RoleUnlimited Time Off & Sick DaysFlexible hoursFully remote (with the possibility to work from anywhere)Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Advertising ServicesWe're unlocking community knowledge in a new way.Experts add insights directly into each article, started with the help of AI.#J-*****-Ljbffr

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