Pr Director Remote

The Offer
Paid Time Off & Local Holidays – Instead of US holidays, we accommodate your local public holidays
Flexible Hours - We value performance and impact, not set office hours
Competitive Pay 2x/month in USD (or other currency, crypto) – This can include local taxes, etc.
100% Remote - Work from a location that is comfortable for you
The Job
THIS POSITION IS ONLY OPEN TO LATAM CANDIDATES
Responsibilities
Lead PR strategy and execution for MSLK clients, focusing on beauty, wellness, and sustainability brands in the US market.
Identify story opportunities and secure placements across digital, print, podcast, and emerging channels.
Build and manage your own PR systems and processes, working independently while collaborating across teams.
Support MSLK's own PR initiatives in coordination with Marketing.
Interface directly with clients, providing guidance, strategy, and reporting, while aligning PR work with their business goals.
Track, report, and analyze PR metrics tied to measurable client outcomes.
Stay ahead of the evolving media landscape, including the shift to e-commerce editors, affiliate media, and metrics-based PR measurement.
Location
Remote, LATAM-based, working in US business hours as needed.
Compensation
Competitive salary with growth opportunities tied to client and department performance.
Next Steps
If you are ready to build the next great PR agency in the beauty space, send your resume, a brief outline of your vision for modern PR, and three examples of impactful placements or campaigns you have led to our team for consideration.
The Profile
Requirements
5+ years in PR with a strong track record in the US market.
Based in Mexico with excellent English communication skills.
Experience with beauty, wellness, sustainability, or design-centric brands.
Strong autonomy and ownership mindset.
Comfortable pitching, building media relationships, and speaking directly with clients.
Deep understanding of metrics-driven PR and its integration with brand and digital strategies.
Knowledge of the shifting editor landscape and modern PR models.
Ideal Candidate
Has led PR initiatives for US brands and is seeking to build something significant.
Has a clear, modern vision for PR and is ready to implement it with the right team.
Thinks strategically and executes decisively.
Understands how PR serves business outcomes, not just coverage.
Values design, strategy, and measurable impact.
The Employer
Our client is seeking a PR Director to lead client-facing PR initiatives for US markets while based in LATAM. This role is for a senior PR professional ready to build the next great PR agency in the beauty space with vision and autonomy.
Primary focus will be executing client PR, with their own PR as a secondary focus, handled in conjunction with Marketing. You will interface directly with clients while building and executing PR strategies that drive measurable results.