Crm Senior Analyst

About the RoleJoin to apply for the CRM Senior Analyst role at IDT Corporation.IDT Corporation is a global communications company founded in ****, headquartered in Newark, New Jersey.We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers.The company is listed on the NYSE, employs over 1,800 people across 20 countries, and has more than $1.5 billion in revenue.We encourage and support in-house entrepreneurs, translating ideas into actionable solutions.The Senior Customer Lifecycle Analyst will support our marketing department's industry-leading performance by providing technical expertise and strategic guidance.ResponsibilitiesTechnology, Architecture and Data:Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse).Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups.Understand the data architecture and how it impacts customer segmentation and marketing segmentation strategies.Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns.Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.Lead customer marketing innovation by unlocking opportunities for automation.Campaign Performance:Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions.Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns.Translate insights into promotional strategies.Analyze customer behavior and campaign performance to identify insights.Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies.Oversee Next Best Offer programs: Drive "next best offer" across multiple channels based on customer segmentation, lifecycle, and business goals.Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities within the customer ecosystem.Identify churn drivers and implement strategies to improve retention rates.Collaborate and provide strategic guidance on programs for the VIP segment.Provide recommendations for improving campaign targeting and personalization based on data analysis.Analytics:Develop and maintain dashboards and reporting tools to track campaign KPIs.Create specialized reports and dashboards that answer key business questions and provide insights into user behavior.Reporting on and optimizing ROI.Leverage data from multiple data sources, including the data warehouse, to build ad-hoc reports or augment the reporting of marketing platforms.Requirements5+ years of experience in similar positions.Advanced English proficiency.Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics.Previous experience with either Amplitude or Braze.Experience with A/B and multivariate testing, including test design, reporting and analysis to understand incremental lift.Working knowledge of SQL.Knowledge of Tableau.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.These tools assist our recruitment team but do not replace human judgment.Final hiring decisions are ultimately made by humans.If you would like more information about how your data is processed, please contact us.SenioritiesNot applicable.#J-*****-Ljbffr