Senior Pr Manager, Latam

Join to apply for the Senior PR Manager, LATAM (Brazil) role at HingeBase pay rangeR$213,******/yr - R$255,******/yrHinge is the dating app designed to be deletedIn today's digital world, finding genuine relationships is tougher than ever.At Hinge, we're on a mission to inspire intimate connection to create a less lonely world.We're obsessed with understanding our users' behaviors to help them find love, and our success is defined by one simple metric– setting up great dates.With millions of users across the globe, we've become the most trusted way to find a relationship, for all.About the RoleAs the Senior PR Manager for LATAM, you'll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time.You'll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating.From launch through long-term market growth, you'll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities.This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand.This position is open exclusively to Brazilian citizens or permanent residents in Brazil who are legally authorized to work without the need for visa sponsorship, now or in the future.ResponsibilitiesLead Regional Comms Plans: Execute PR strategies to support Hinge's launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevanceLocalize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge's target audience in LATAMCollaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling momentsDrive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business pressSupport Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagementsMonitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story anglesWrite for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge's voice and missionManage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responsesCoordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunitiesChampion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the regionWhat We're Looking For5+ Years Experience: In-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling.Experience working in or across Mexico and/or Brazil is requiredCulturally Fluent: Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communitiesStrong Editorial Instincts: You can spot a compelling story, shape it for press, and craft narratives that resonate across bordersMedia Relations Expertise: Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused mediaExceptional Writing Skills: Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge's tone and message for different audiencesDigitally & Socially Aware: Actively engaged with internet culture, emerging platforms (like podcasts and digital-first outlets), and the evolving ways people connect and consume informationCross-Functional Communicator: Collaborative, responsive, and comfortable partnering with global and local teams, agency partners, and subject matter expertsSelf-Starter: Proactive, dependable, and confident in owning regional workstreams, making sound judgments, and moving projects forward independentlyData-Informed Storytelling: Curious about trends, research, and behavioral insights and able to translate them into thoughtful, timely media angles, including how to elevate safety, inclusivity, and trust as part of Hinge's brand story in LATAMHighly Organized: Able to manage multiple deadlines, track deliverables, and bring structure to fast-moving communications momentsMission-Aligned: Energized by Hinge's purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trustFluency in English AND Spanish OR Portuguese.BenefitsEvery month, you'll get a Beevale card to spend on groceries, restaurants, and more to be fully paid by usEnjoy top-tier private medical and dental coverage for you and your family, with no cost to youGet a stipend each month to support your home office, plus access to Gympass, Udemy courses, and English classesEarn a referral bonus with each successful hireCore ValuesAuthenticity:We share, never hide, our words, actions and intentions.Courage:We embrace lofty goals and tough challenges.Empathy:We deeply consider the perspective of others.Diversity inspires innovationHinge is an equal-opportunity employer.We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.#HingeWe're unlocking community knowledge in a new way.Experts add insights directly into each article, started with the help of AI.#J-*****-Ljbffr