Chief Growth Strategist

Há 19 horas


Porto Alegre, Brasil Bebeegrowth Tempo inteiro

Key Role: Chief Growth StrategistWe are seeking an exceptional Chief Growth Strategist to spearhead our customer acquisition strategy and drive business expansion.This critical role requires a strategic thinker who can architect and execute a comprehensive growth plan, focusing on acquiring customers at the lowest possible cost while building a scalable, repeatable motion.Develop and execute aggressive customer acquisition targets with disciplined CAC payback periodsBuild and optimize the full funnel across paid, owned, and earned channelsEstablish rigorous experimentation frameworks to continuously improve unit economicsReport directly on cohort performance, LTV, and channel efficiencyThe ideal candidate will have expertise in all growth channels:Paid: Develop strategies and execute for Meta, Google, TikTok, and emerging platformsOrganic: Build SEO and content strategies that educate and convert (à la Chime/Coinbase)Viral: Design and implement referral programs and growth loops that turn customers into evangelistsPartnerships: Identify and activate strategic acquisition partnerships and distribution channelsInfluencer/Brand: Leverage culturally relevant campaigns that resonate with our demographicBuilt to scale:Partner with product and engineering to instrument analytics and build growth features into the productWork with creative teams to develop high-converting assets across channelsEstablish data infrastructure for rapid testing and iterationImplement tools and processes that scale with the businessLead and develop a team:Hire, mentor, and manage growth marketers, performance marketers, and growth analystsFoster a culture of experimentation, customer obsession, and scrappy executionSet clear OKRs and hold the team accountable to results



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