Senior Crm Manager

Há 4 horas

São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

Overview
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets.
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices.
Here, there'll be no average day for you.
Ready to Press Play on Potential?
Position: Senior CRM Manager at Kaizen Gaming
In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels.
Your focus will be on creating high engagement across all channels and driving the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members upward.
Responsibilities
Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
Take ownership of the CRM plan;
Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, best practices;
Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
Deploy the bonus budget profitably through robust planning, execution and analysis;
Analyze historical revenue performance and forecast future program performance;
Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
Identify customer touchpoints and ensure that the right actions and communications are implemented;
Keep abreast of advertising standards and consumer protection laws and standards in the local market;
Follow and report on competitor activity within the local market;
Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.
Qualifications
Strong experience in CRM, lifecycle management or marketing, preferably in a technology company;
Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
Well-versed in extracting customer insight from data;
Great organization, planning and prioritization skills, with strong attention to detail;
Solid experience in implementing, driving and managing complex multi-channel campaigns;
Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example).
Optimove tool will be considered a plus;
Exceptional stakeholder management and collaboration skills;
Excellent command of the English language.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing
Industries
Entertainment Providers
#J-18808-Ljbffr

  • Senior CRM Manager

    Há 2 dias

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    Overview Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities...

  • Senior CRM Manager

    Há 2 dias

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    OverviewKaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets.We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities spreading...

  • Senior CRM Manager

    Há 2 dias

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro US$90.000 - US$120.000 por ano

    We are Kaizen GamingKaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.We are a diverse team of more than 2.700 Kaizeners, from 40+...

  • Senior CRM Manager

    Há 21 horas

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    OverviewJoin to apply for the Senior CRM Manager role at Kaizen Gaming.Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.We are a diverse team...

  • Analista Sênior CRM

    Há 4 dias

    São Paulo, São Paulo, Brasil Zmes Tempo inteiro

    Join to apply for the Analista Sênior CRM role at Zmes Join to apply for the Analista Sênior CRM role at Zmes Get AI-powered advice on this job and more exclusive features. Somos uma consultoria de transformação digital com uma cultura única que une consultores, engenheiros e storytellers. Já criamos um impacto de mais de R$4 bilhões de resultado...

  • CRM Lifecycles Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    Join to apply for the CRM Lifecycles Manager role at Kaizen GamingContinue with Google Continue with GoogleJoin to apply for the CRM Lifecycles Manager role at Kaizen GamingGet AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with...

  • Senior CRM Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil BairesDev Tempo inteiro

    Senior CRM Manager (Reactivations) - Remote Work:At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant...

  • Project Manager Sênior

    2 semanas atrás

    São Paulo, São Paulo, Brasil abler Vagas Tempo inteiro

    Project Manager Sênior | Transformação Digital Join to apply for the Project Manager Sênior | Transformação Digital role at abler Vagas Project Manager Sênior | Transformação Digital Join to apply for the Project Manager Sênior | Transformação Digital role at abler Vagas Cadastre-se também via email Nível: GerenteCursos de: ...

  • Account Manager Sênior

    Há 2 dias

    São Paulo, São Paulo, Brasil Dfense Tempo inteiro

    Vaga: Account Manager Sênior – MG e Centro-Oeste (com atuação pontual em SP)A Dfense Security está expandindo sua presença nas regiões de Minas Gerais e Centro-Oeste, e busca um(a) Account Manager Sênior para liderar essa frente.Este é um desafio estratégico, com foco inicial em prospecção ativa (perfil hunter), mas com grande potencial de...

  • Account Manager Sênior

    Há 2 dias

    São Paulo, São Paulo, Brasil Dfense Tempo inteiro

    Vaga: Account Manager Sênior – Região SulA Dfense Security está fortalecendo sua operação na Região Sul do Brasil e procura um(a) Account Manager Sênior para liderar nossa atuação em RS, SC e PR.Estamos montando a base da operação, e por isso buscamos alguém com perfil hunter, com energia para abrir mercado, construir oportunidades e gerar...