Latam Digital Marketing Manager, Dental Solutions

Há 3 dias


Campinas, Brasil Solventum Tempo inteiro

LATAM Digital Marketing Manager, Dental Solutions – SolventumJob DescriptionSolventum, a new company born from the 3M Healthcare split, is dedicated to improving lives through smarter, safer care.We combine health, materials, and data science to create innovative solutions for patients and professionals.Impact & ScopeLead the implementation of omnichannel marketing solutions and generative AI to enhance customer experiences and drive commercial efficiency across Latin America.ResponsibilitiesCollaborate with Communications, Portfolio, UX, and Technology to design and execute integrated campaigns across digital, traditional, events, and internal communications.Design and launch omnichannel strategies using platforms such as Infobip, Salesforce, and Eloqua.Explore and integrate generative AI solutions (GPT, Claude, etc.) into communication flows, customer service, and content creation.Coordinate chatbots, voicebots, and virtual assistants to align with business goals.Automate campaigns and user journeys via email, WhatsApp Business, social media, and other channels.Measure and optimize performance using relevant KPIs.Identify continuous improvement opportunities across processes, tools, and strategies.Ensure brand consistency across all touchpoints.Support eCommerce strategy through product content and pixel management for distributors.Manage digital presence on the website to provide a seamless omnichannel experience.Coordinate multiple projects simultaneously, ensuring successful integrations and tangible business impact.Stay current on emerging marketing technologies and recommend strategic adoption.Skills & ExperienceBachelor's degree in Marketing, Engineering, Digital Communication, Data Science, or related field.Minimum 4 years of experience in tech marketing, automation, or platform integration.Demonstrated success in digital marketing and technology automation, with concrete case studies.Proven results using generative AI in digital environments to improve customer experience.Hands-on knowledge of Infobip, Twilio, HubSpot, Salesforce, Eloqua, or similar platforms.Experience implementing chatbots and AI generative solutions.Additional RequirementsProactive innovation mindset to explore new technologies for dental business.Ability to translate business needs into effective technology solutions.Strong analytical, communication, and project management skills.Experience coordinating multidisciplinary teams.Capacity to work in dynamic environments with multiple priorities and a results focus.Evidence of positive impact on process efficiency and commercial value through technology.Travel & RelocationUp to 20% travel (national/international).No relocation assistance authorized.Must be legally authorized to work in the target country without a work visa.Well-being & BenefitsSolventum offers programs to support physical and financial well-being.Compensation and benefits are competitive within the industry.EEO StatementSolventum is an equal opportunity employer.Candidates of all races, colors, religions, genders, sexual orientations, identities, nationalities, disabilities, and military status are considered.Solventum is committed to highest standards of integrity and professionalism in recruitment.Beware of fraudulent job postings that falsely claim to represent Solventum.Seniority LevelMid-SeniorEmployment TypeFull-timeJob FunctionMarketing and Sales – Medical Equipment ManufacturingContactAll email communications from Solventum will come from the domain @solventum.com.Please be wary of unsolicited emails from other domains claiming Solventum job opportunities.#J-*****-Ljbffr



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