Blog Manager

Há 4 dias


Florianópolis, Brasil Ultahost, Inc Tempo inteiro

**About the job**
Location: Remote
Type: Full-Time
Time Zone: GMT +3
**Who are we**:
UltaHost is a leading web hosting solutions company, Since our founding in 2018, We have continually become the fastest and the next-generation web hosting provider where our clients are passionate, highly motivated, result-driven entrepreneurs, small business owners, and individuals, always pushing further the boundaries of what is possible on the web.
**Job Overview**:
The Blog Content Manager will play a critical role in our content strategy by planning, creating, and managing engaging, informative, and SEO-friendly blog content.
This position will ensure the regular production of content that reflects our brand voice and identity, contributing to our digital marketing strategy.
**Responsibilities**:
- Plan, create, and publish blog content aligned with Ultahost's content strategy.
- Develop SEO-friendly content, conduct keyword research, and optimize content accordingly.
- Monitor, analyze, and report on blog performance to improve content strategy.
- Create and maintain a content calendar.
- Collaborate with writers, designers, and other content creators.
- Stay updated with current trends and adjust content strategy as needed.
- Ensure content aligns with the brand tone and language.
**Qualifications**:
**1-Content Strategy & Planning**
- Design and implement a content calendar specific to the web hosting niche, focusing on topics like shared hosting, VPS hosting, dedicated servers, cloud hosting and other topics
- Create a content calendar, ensuring consistent publishing and relevance to current trends.
- Conduct market and competitive research to identify trending topics and keywords.
**2-Content Creation & Editing**
- Proofread high-quality blog posts and articles and ensure content generated by writers is NOT generated with AI
- Ensure all content adheres to SEO best practices and maintains a consistent brand voice.
**3-SEO & Performance Optimization**
- Conduct keyword research and implement SEO strategies to optimize blog content for search engines.
- Ensure that Keywords are not Generated with AI
- Analyze blog performance metrics using tools like Google Analytics or SEMrush and adjust strategies accordingly.
- Implement internal and external linking strategies to boost blog visibility.
- Use data to optimize content, improve readability, and increase engagement.
**4-Team Collaboration & Management**
- Manage a team of content writers, providing feedback and guidance.
- Monitor writers, designers, and other team members to produce engaging multimedia content.
- Work closely with the marketing team to align blog content with broader campaigns and goals.
- Coordinate with designers and developers for enhanced blog visuals and technical requirements.
**5- Knowledge Base Management**
- Develop and maintain a comprehensive Knowledge Base to support customers with detailed, step-by-step guides and troubleshooting articles.
- Collaborate with the technical support team to identify frequently asked questions and turn them into detailed Knowledge Base content.
**6- WordPress**
- Developing custom themes and customizing existing themes
- Developing custom plugins or optimizing existing ones
- Experience with SEO-friendly configurations and website speed optimization
- xperience in setting up, configuring, and maintaining WordPress websites
**Preferred Qualifications**:
- Experience in content creation within the web hosting, technology, or digital services sectors.
- Experience managing multilingual content.
- Basic knowledge of visual content creation and graphic design.
- Proven experience with WordPress / WordPress developing and Design Experience.


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