Product Marketing Strategy

Our CompanyTenchi is a Cyber Security company building innovative technology focused on Third-Party Cyber Risk Management for businesses.Founded by serial entrepreneurs and supported by solid institutional investors, trusted by leading organizations in financial services, healthcare, telecommunications, and insurance.Tenchi was created to tackle a real challenge: companies often face security risks because their third-parties don't maintain the same level of cyber protection.This gap leaves even the largest organizations potentially vulnerable to incidents they can't directly control.That's exactly where we step in.Our TPCRM SaaS solution, Zanshin, is the only global TPCRM solution that offers both inside-out and outside-in visibility - combining external attack surface monitoring with automated, continuous, and non-intrusive assessments of cloud infrastructure (IaaS, PaaS, SaaS) and security controls.Our People and CultureAt Tenchi, we build innovative technology to help companies secure their ecosystems with transparency and peace of mind.We are ambitious and purpose-driven.Our culture is rooted in intentionality, transparency, and action.We move fast, communicate openly, and invest in people who want to make an impact.As a 100% remote company with team members across Brazil, the US, Canada, Argentina, and Spain, we embrace flexibility while solving meaningful challenges together.Want to know more about our DNA?Watch the The OpportunityLead product marketing and demand generation for Zanshin, combining strategy and execution across campaigns, content, events, and performance analysis.You will play a key role in positioning Zanshin as a global authority in TPCRM, driving growth in the enterprise market driving enterprise growth, generating high-quality leads, and strengthening our brand presence worldwide.What you'll do?Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.Translate campaign, event, and market data into prioritized strategic decisions.Manage integrated initiatives connecting awareness, events, content, and sales.Conduct market intelligence: analyze competitors, trends, and customer behavior.Support Sales and Customer Success with enablement materials.Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets.Align Product and Sales with market needs, messaging, and pipeline.Plan and execute digital campaigns and ABM (Account-Based Marketing) initiatives to generate qualified leads.Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.RequirementsWhat we're looking for?Education: Business Administration, Economics, Engineering, Marketing, or related fields.Experience in B2B / SaaS / Enterprise companies.Tools: CRM, Google Analytics, BI tools (e.g., Looker).Experience in product marketing, demand generation, and digital campaigns.Experience with goal-setting frameworks: OKRs, KPIs, Growth Metrics.Familiarity with Revenue Marketing, ABM, and Go-to-Market practices.Advanced English (Spanish a plus).Nice to have: Experience in the Cybersecurity industry.