Senior Landing Page Developer

About Olly OllyOlly Olly is a leading digital marketing agency serving small businesses across the United States.We've built our reputation on transparency, results, and making sophisticated marketing accessible to business owners who need to focus on running their companies.The RoleWe're seeking an exceptional WordPress developer to lead our landing page creation and optimization function.You'll be responsible for designing, building, and deploying high-converting landing pages optimized for paid traffic from various advertising platforms.Key ResponsibilitiesLanding Page Development & Campaign Execution:Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platformsOwn the complete technical implementation of marketing campaigns from concept through launchEnsure pixel-perfect tracking setup across all campaigns, including conversion tracking, retargeting audiences, and server-side trackingImplement and troubleshoot complex tracking scenarios, including multi-touch attribution and UTM parametersOptimize landing page performance for speed, mobile responsiveness, and conversion ratesConduct A/B testing and implement rapid iterations based on campaign performance dataHubSpot Integration & Data Management:Build and maintain seamless integrations between landing pages and HubSpot CRMEnsure accurate lead capture, form submissions, and data synchronizationImplement and validate proper lead source attribution and campaign tracking in HubSpotCreate custom workflows and automations to support campaign objectivesTroubleshoot data discrepancies and ensure marketing attribution accuracyTechnical Leadership & Team Management:Lead and mentor a team of two WordPress developersManage workload distribution across multiple concurrent projects and campaignsEstablish and enforce development standards, quality assurance protocols, and best practicesConduct code reviews and provide constructive technical feedbackCreate project timelines and ensure on-time delivery of campaign assetsQuality Assurance & Risk Management:Implement rigorous QA processes before any campaign launchVerify all tracking mechanisms are functioning correctly across devices and browsersMaintain detailed documentation of tracking implementations and technical specificationsProactively identify and resolve potential issues before they impact campaign performanceRequired Qualifications5+ years of professional WordPress development experienceDirect experience managing technical execution of marketing campaigns with significant ad spendMust have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team)Portfolio demonstrating high-converting landing pages you've personally built and deployedTechnical ExpertiseProven experience implementing Git-based version control and configuring Continuous Integration/Continuous Delivery pipelines for WordPressExpert-level WordPress development skills including ACF, Gutenberg, custom theme development, plugin customization, and advanced page buildersDeep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions APIProven experience with HubSpot CRM integration, forms, and tracking implementationStrong command of HTML, CSS, JavaScript/jQuery, and PHPExperience with VueJS is a plusManagement & CommunicationDemonstrated experience leading and mentoring developersExceptional project management skills with the ability to juggle multiple high-priority projectsClear communication style with both technical and non-technical stakeholdersPerformance StandardsMeticulous attention to detail-one misconfigured pixel can cost thousands in wasted ad spendAbility to work under pressure and meet tight campaign launch deadlinesProactive problem-solver who anticipates issues before they become problemsPreferred QualificationsExperience with marketing automation platforms beyond HubSpotFamiliarity with conversion rate optimization methodologies and toolsWhat Success Looks LikeAudit current landing page infrastructure and tracking implementationsMeet with marketing team to understand campaign objectives and conversion goalsReview existing team workflows and identify optimization opportunitiesSuccessfully launch first campaign under your management with zero tracking issues),