Gohigh Level Specialist

Role OverviewThe GoHigh Level Specialist is responsible for owning, managing, and optimizing the entire backend technology and automation infrastructure for OutfitMD.This role serves as the internal technical authority for CRM systems, workflows, automations, integrations, and platform performance.This position ensures OutfitMD has full internal control, visibility, and scalability of its systems.The role is highly technical, execution-focused, and critical to the company's ability to scale efficiently.By maintaining strong internal ownership of platform logic and automation, this role enables seamless operations across Sales, Implementation, Client Success, and Marketing ensuring systems evolve alongside the business and can reliably support increased volume, complexity, and long-term expansion.Primary ObjectivesOwn and manage OutfitMD's CRM and automation ecosystemBuild, maintain, and optimize GHL workflows and automationsEliminate dependency on external GHL vendorsEnsure system stability, scalability, and performanceSupport Implementation, Client Success, and Sales through reliable systemsCore ResponsibilitiesCRM & Automation OwnershipServe as the primary internal expert for GoHighLevelBuild and maintain workflows, automations, triggers, and pipelinesConfigure forms, calendars, intake processes, and communication logicManage integrations with third-party tools (SMS, email, payment processors, etc.)Maintain clean data structures, tagging, and segmentationImplementation & Technical SupportSupport Implementation Support Specialists with backend buildsExecute technical setup for new client portalsTroubleshoot automation failures, bugs, and system issuesTest and QA systems before client launchSystem Optimization & ScalingIdentify inefficiencies, redundancies, and automation gapsOptimize workflows for speed, accuracy, and scalabilityPrepare systems to support increased client volumeDocument technical SOPs and system logicSecurity, Compliance & ReliabilityEnsure systems follow best practices for data handling and access controlManage user permissions and access levelsMonitor system uptime and automation healthInternal CollaborationWork closely with Sales, Implementation, Client Success, and MarketingTranslate business needs into technical solutionsProvide leadership with technical insight and recommendationsKey Performance Indicators (KPIs)Automation reliability and uptimeReduction in system errors or failuresTime to resolve technical issuesSuccessful internalization of GHL managementSystem scalability and performance metricsRequired Skills & QualificationsAdvanced experience with GoHighLevel CRMAdvanced EnglishStrong understanding of automation logic and workflowsExperience with CRM architecture, pipelines, and data structureAbility to troubleshoot technical issues independentlyStrong documentation and organizational skillsAbility to communicate technical concepts to non-technical teamsPreferredExperience replacing or auditing third-party CRM vendorsBackground in SaaS, automation, or technical operationsFamiliarity with HIPAA-aware systems (non-clinical)Why this role matters at outfitmdThe GoHighLevel Specialist ensures our marketing and sales systems run efficiently and produce measurable results.This role is responsible for setting up and optimizing automations, funnels, and CRM workflows so every lead is properly captured, followed up with, and moved through the sales process without manual effort.By translating business goals into scalable systems, the GoHighLevel Specialist reduces lead loss, improves conversion rates, and supports sustainable growth.This role turns GoHighLevel into a reliable, revenue-driving platform rather than just another software tool.#J-*****-Ljbffr