Global Brand Director
2 semanas atrás
We're looking for a strategic, creative and results-oriented leader to join our team and drive the Brand strategy and campaign team.
Telling a compelling, unique brand story consistently and efficiently around the globe is at the heart of your work.
You will help transform this iconic brand into an emotionally engaged relevant 21st-century brand leader through your unparalleled ability to organize and manage projects at a fast pace while multi-tasking, your knowledge of a social first marketing landscape and your innate passion for inclusivity and purpose-forward brand building.
You'll engage cross-functional disciplines to launch award-winning brand campaigns and communications.
Ultimately, the objectives are to ensure the brand is up to speed and leading in a fast-changing digital world and that it is set up to lead in the future.
Throughout this, you will be encouraged to bring fresh thinking to shake up the way we do things with a test-and-learn approach.
As the head of Brand you will be fully responsible for defining, developing, and implementing the brand strategy.
About the Role: Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products.
Develops and nurtures relationships with business leaders and regions to understand their market needs, country strategies and insights, then links brand positioning to maximize customer loyalty and connection to the product and company.
Uses excellent communication, presentation, interpersonal and management skills to interact with staff, colleagues, senior leadership, media and cross-functional teams.
Partners with cross-functional teams to lead brand planning efforts and develop brand personality.
Develops brand guidelines, then drives brand training and governance to ensure the organization is properly implementing the brand strategy.
Achieves results in a fast-moving, dynamic environment.
Consumer-centric, exhibiting dynamic, motivated, and results-oriented creative thinking.
Direct development of programs that establish and nurture a strong marketing community across marketing disciplines, holding reviews with senior leaders & stakeholders and global partners to deliver the global brand strategy.
Responsibilities: Define, develop, and implement the brand strategy.
Apply consumer insights and market intelligence.
Develop and nurture relationships with business leaders and regions.
Use excellent communication, presentation, interpersonal and management skills.
Partner with cross-functional teams to lead brand planning efforts.
Develop brand guidelines and drive brand training and governance.
Achieve results in a fast-moving, dynamic environment.
Direct development of programs that establish and nurture a strong marketing community.
Qualifications: Degree in Business-related discipline.
15+ years of related experience.
Required Skills: Results-oriented with an exceptional track record of developing profitable engagement marketing programs.
Preferred Skills: Strong leadership skills and a proven ability to manage, mentor, and develop high-performing and highly engaged teams.
Entrepreneurial spirit and ability to work independently.
Strong analytical and problem-solving skills.
Ability to operate in a fast-paced environment.
Passion for delighting and advocating for customers.
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