Digital Marketing Performance Analyst

Welcome to KTO Group, where innovation drives excitement in iGaming.
Founded in 2018 by Andreas Bardun, we're transforming online gaming with a focus on transparency and player satisfaction.
KTO is a rising leader in LATAM, proudly ranked among Brazil's top 10 iGaming brands.
Join us as we set new standards in trust, innovation, and the future of iGaming.
SUMMARY OF POSITION
**MAIN RESPONSIBILITIES**:
- Coordinate KTO's relationship with digital marketing performance agencies in Brazil and abroad, ensuring alignment with campaign objectives and performance metrics.
- Plan, execute, and monitor digital marketing campaigns focused on acquiring new players, with a focus on KPIs such as CPA (cost per acquisition) and FTD (First Deposit).
- Analyze campaign data and prepare detailed reports to support strategic decision-making by the performance area coordinator.
- Create briefings and control the delivery of campaign assets (banners, videos, etc.) in collaboration with the in-house design team.
- Negotiate and integrate new partners to enhance campaign performance and reach.
- Maintain an analytical focus on controlling performance indicators and pursuing targets.
**EXPERIENCE & QUALIFICATIONS REQUIRED**:
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- Proven experience in managing digital marketing campaigns and working with performance metrics.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Proficiency in digital marketing tools and platforms.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication and collaboration skills.
- Experience in negotiating and managing relationships with external partners.
- Familiarity with performance metrics such as CPA and FTD.
- Experience with data analysis and reporting tools.
- Understanding of digital marketing strategies and best practices.
- Detail-oriented with a proactive approach to work.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Enthusiasm for staying updated with the latest trends and best practices in digital marketing and performance analysis
- Full proficiency in English.
- Ability to travel and availability for business trips
At KTO, diversity isn't just a buzzword - it's our strength.
We're all about creating an inclusive environment where everyone feels valued and empowered.
Together, we're not just working on projects - we're making a real impact in our communities.
Join us in celebrating diversity and driving meaningful change
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.
**Participation is prohibited for**:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.