Senior Specialist, B2B Content Marketing

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)We are looking for a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms for Agoda's B2B audience.OverviewThis role is based in Bangkok, Thailand, with relocation support available.Join Agoda's B2B Marketing team and help shape the voice of our brand for partners worldwide.ResponsibilitiesContent Development and Management: Create, distribute, and manage useful and engaging content to attract, engage and retain our B2B partners.Website Management: Manage and maintain PartnerHub and RocketTravel, collaborating with brand, vendors, and business units to create, update, and manage web content.Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize content strategy.Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach and engagement.Vendor Management: Onboard and manage external vendors as required.What You'll Need To SucceedA minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry.B2B marketing experience is a strong plus.Exceptional writing and editing skills with demonstrated ability to write high-quality, effective content in different formats.Experience with content management systems, SEO, and website analytics tools (Google Analytics).Experience with CRM tools (Salesforce, Hubspot, etc.) is a plus.Experience working with design teams to produce visually engaging content.Solid understanding of digital marketing and UX best practices.Excellent project management, time management, and multitasking abilities.Strong communication skills and a confident, persuasive writing style (please be prepared to share your own writing samples).Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.Why Join UsAt Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division.If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team.Equal Opportunity EmployerAt Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations.We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.Employment at Agoda is based solely on a person's merit and qualifications.We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.DisclaimerWe do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions.If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.#J-18808-Ljbffr