Visual Communications Specialist

Há 7 horas


Fortaleza, Brasil Bebeespecialist Tempo inteiro

Visual Communications SpecialistThis role requires creativity, attention to detail, and the ability to work under deadlines.We're seeking a skilled professional with expertise in graphic design, marketing assistance, and video editing.Produce ad creative: Design static graphics and short-form video for digital platforms; iterate quickly based on performance data.Edit content end-to-end: Cut user-generated content, before/after clips, job-site footage; add captions, hooks, overlays, calls-to-action; ship multiple variations.Build offer/angle packs: Translate roofing value propositions into compelling hooks, headlines, and visuals.Launch + maintain assets: Prepare export specifications, thumbnails, landing page hero graphics, and ad library organization.Brand standards: Create and maintain lightweight brand kits per client (logos, color palettes, typography, imagery).Creative testing: Set up A/B creative matrices; document learnings; kill underperforming assets, scale successful ones.Marketing operations: Assist with ad uploads, naming conventions, UTM hygiene, and creative calendars.Industry learning: Stay up-to-date on what drives roofing ads' success: seasonality, storm events, insurance language, compliance.Key ResponsibilitiesAd Creative Development: Design engaging static graphics and short-form videos for digital platforms.Content Editing: Edit user-generated content, before/after clips, and job-site footage, adding captions, hooks, and overlays as needed.Offer Pack Development: Translate roofing value propositions into compelling hooks, headlines, and visuals.Asset Management: Launch and maintain assets, preparing export specifications, thumbnails, and landing page hero graphics.Brand Standards: Create and maintain lightweight brand kits per client.Creative Testing: Set up A/B creative matrices, document learnings, and optimize campaigns accordingly.Marketing Operations: Assist with ad uploads, naming conventions, UTM hygiene, and creative calendars.



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