Demand Generation Specialist

Demand Generation Specialist (6 Month Contract in Brazil)Remote - BRAZILFreeWill is an award-winning, social-good startup that has partnered with 2,200+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017.
We've been featured in the New York Times, Forbes, Oprah's magazine, and our co-CEOs have even been named to Town & Country's "Top 50 Philanthropists" list.All of this is because we've figured out how to make some powerful (but complicated) ways to donate much easier and more accessible.
Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.Full-time • Contract • Work from Anywhere in BrazilAbout the RoleWe are looking for a Demand Generation Specialist to support our growing and dynamic marketing team and serve as an integral bridge to the customer-facing teams we partner with.This role will work closely with our marketing, sales and partner success teams to concept, develop, implement, measure, and improve inbound and outbound marketing content, campaigns, events, and initiatives that generate qualified leads, educate prospects at all stages of the customer journey, and increase sales velocity.
**Please note that this role will be a 6-month Contract role with a potential of extension based on performanceThe compensation for this role will be an hourly rate between $14.42 - $16.83 USD working 40 hours per week.ResponsibilitiesWork cross-functionally with product marketing, sales and partner success to execute a variety of demand generation initiatives that help us target prospects and customers in all phases of the buying cycle.Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI.Support our regular marketing events, including group demos and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities.Assist with the design, planning, and optimization of demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas.Support the creation of marketing collateral and content as requested, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits and white papers.Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership.Requirements3+ years of experience in a marketing or communications roleSuperior written and verbal communication skillsDetail-oriented and a self-starterWillingness to experiment and adapt approach based on dataExperience with marketing automation and CRM software, particularly Hubspot and Salesforce, a plusIntellectual curiosity that drives a willingness to learn and take on new challengesComfortable moving quickly in a fast-paced environmentProject management and problem-solving mentalityFreeWill is an equal opportunity employer and we value diversity.
We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and soon Canada
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