Product Manager

Your Rare Combination of Skills Could Transform Japan TravelMost ECommerce Product Managers understand data. Some speak Japanese. Almost none have both.If you're that rare person who can analyze a conversion funnel in GA4andnegotiate with Japanese rail partners in their language, keep reading.The Reality Check (Read This First)This role is NOT for you if:Your Japanese is conversational but not business-levelYour PM experience is in B2B SaaS, enterprise software, or physical productsYou've never optimized an e-commerce checkout flowYou think GA4 is "just another analytics tool"You prefer project management to product strategyThis role IS for you if:You can run a business meeting in Japanese (not just order dinner)You've spent years obsessing over why customers abandon cartsYou know the difference between bounce rate and exit rate without GooglingYou've built conversion funnels, not just analyzed themYou understand Japanese business culture (consensus-building, relationship-first communication)What You'll Actually DoWeek 1-3: Become Our DetectiveDive into our GA4 setup and immediately spot what's brokenInterview customers who bought passes and those who didn'tMap every click from Google search to booking confirmationPresent findings that make us uncomfortable (in a good way)Month 2-3: Fix What's BleedingOur conversion rate is 2%. Industry standard is 3-4%. Find the leaks.Work with our Polish dev team to implement quick winsSet up proper tracking so we stop flying blindRun your first A/B test and actually know if it workedMonth 4-6: Build the FutureAchieve Product-Market fit for JapanDen.com through user research and behavioral analysisDesign the user journey for JapanDen.com (our content platform)Launch point-to-point ticket sales (our 2-3x revenue opportunity)Travel to Japan, sit with rail company partners, negotiate in JapaneseBecome the person both our UK team and Japanese suppliers trustYour BackgroundMust Have (Non-Negotiable):Business-level Japanese- You've used it professionally, not just studied it3-5 years as a Product Managerin consumer e-commerce (D2C or B2C)Hands-on GA4 experience- Custom events, conversion tracking, cohort analysisProven conversion optimization- You can tell us percentage improvements you've drivenE-commerce fundamentals- Product pages, checkout flows, cart abandonment strategiesProduct-Market fit expertise- User research, market analysis, and translating customer behavior into product strategyNice to Have:Experience in travel/tourism/hospitalityTechnical background (can write basic SQL, understand APIs)Living in a timezone within 5 hours of UK (but not required)Experience working with Asian business partnersDon't Need:CS degree or coding skillsPrevious team management experienceDesign skills (we have designers)Why This Isn't Another Corporate PM RoleThe Good:Autonomy- You'll own the product roadmap, not execute someone else's visionImpact- Your work affects millions of Japan travelers directlyGrowth- We're profitable and expanding, not fighting for runwayCulture- 15 people globally, no corporate bureaucracyFlexibility- Truly remote, work your hours, judge by output not activityThe Challenging:You'll be the analytics expert- Our current PM doesn't use GA4, you'll need to lead hereSmall team- No PM team to learn from, you'll need to be self-directedMultiple platforms- JRPass.com (established) and JapanDen.com (startup mode)Cultural bridge- Japanese partners expect relationship-building, UK team wants data and speedThe Reality:You'll work with developers in Poland (4 people)Report to Managing Director (day-to-day) and Head of Product (relationships)Collaborate with growth marketer in BrazilTravel to Japan 2x yearly (we pay, this is work not vacation)Our Situation (Full Transparency)Where We Are:£30M+ annual revenueRecord organic traffic post-COVIDConversion rate stuck at 2% (should be 3%+)Limited analytics sophistication (we know this is a problem)Where We're Going:Launch point-to-point tickets (doubles addressable market)Grow JapanDen.com into Japan's top travel authority siteExpand into hotels and activitiesPotentially 2-3x revenue in 2-3 yearsWhat We Need:Someone who can figure outwhyour highest-ever traffic isn't converting, then fix it. Not theoretically - actually fix it with code changes, design tweaks, and A/B tests.Compensation & BenefitsSalary:$50,000 - $70,000 USD annually (adjusted based on location)We pay competitively for your market, not London ratesYou'll likely earn more in purchasing power than UK-based equivalentBenefits:***** days holiday + local public holidaysPension/retirement contributionJapan travel fully covered (2x yearly, 3-5 days each trip)Flexible working hours (core overlap with UK business hours)Home office stipendProfessional development budgetWhy We're Being This SpecificHonestly?We've interviewed 30+ candidates. Many speak Japanese. Many are claiming Japanese skills. Others are business development or marketing people, not ecommerce product managers.We need someone whoactually fitsthis unusual profile: Japanese fluency + consumer e-commerce Product Mgr + analytics expertise + cultural bridge-building.If that's you - genuinely you, not close-enough-you - we want to talk.Our Team (15 People Globally)London:5 admin team members + Managing DirectorPoland:4 developers (your partners in building features)Brazil:Growth marketer + social mediaCurrent Head of Product:15 years with company, manages supplier relationshipsYou:The analytics-driven, customer-obsessed PM we needThree Final Thoughts:1. On Japanese Language:If you're thinking "my Japanese is probably good enough" - it's not. This role requires daily business use. If you can't negotiate contract terms or explain complex analytics concepts in Japanese, this won't work.2. On E-commerce Experience:B2B SaaS product management is different. Marketplace product management is different. We need someone who understands consumer purchase psychology, checkout optimization, and conversion funnels in retail contexts.3. On Remote Work:We're not "remote-friendly" - we're remote-first. But we need overlap with UK business hours (roughly 9am-6pm GMT). Think about whether your timezone works before applying.Ready to Transform How Millions Experience Japan?This is a rare role for a rare person.If you have the unusual combination of skills we need, you'll have autonomy, impact, and growth opportunities most PMs don't get until much later in their careers.JRPass.com is the world's leading Japan Rail Pass provider, helping millions of travellers explore Japan affordably and authentically. We're a profitable, growing company with 15 years of track record, expanding from rail passes into the comprehensive Japan travel platform.We don't care where you're based, what degree you have, or whether you fit a traditional career path. We care that you can speak Japanese, optimize conversion funnels, and bridge two cultures. Everything else, we can teach.