Senior Manager

Mission/ Core purpose of the Job
To drive the execution of Brand and Marketing (B&M) strategies at the
regional and segment level, translating central strategic direction into
localized, impactful initiatives.
- While the centre focuses on strategy development, brand governance,
and national campaigns, this role ensures the effective implementation,
customization, and operationalization of these strategies within the
regions.
- The role is accountable for delivering Go-To-Market (GTM) execution for
B2C (prepaid, postpaid, residential, youth, fintech) and B2B (enterprise)
segments, enabling market share growth, customer engagement, and
revenue generation.
Additionally, the role provides hands-on leadership
across trade marketing, sponsorships, events, media planning, PR, and
digital marketing, ensuring all activities align with central direction while
meeting unique regional needs and market dynamics.
- By bridging the gap between the central B&M function and regional
execution, this role ensures regional marketing initiatives are locally
relevant, operationally agile, and deliver measurable business impact.
Key Activities & Responsibilities
Strategy Development and Execution
- Act as the architect of the Regional marketing strategy for the region to grow market share, product adoption, customer loyalty and
continuously improve NPS and Brand Health in the region.
This includes working with central team, regional head, and BU leadership
to adapt and execute GTM strategies based on local market conditions.
- Develop and implement regional B&M strategies that align with segment and central strategic goals.
- Deliver end-to-end Go-To-Market (GTM) plans for products and services in B2C (prepaid, postpaid, residential, fintech, youth) and
B2B segments.
- Work closely with central B&M, business unit leaders (Consumer, Enterprise, Residential, Fintech), and regional leadership toensure
successful strategy execution.
- Drive the regional media planning and buying strategy, sponsorships and events in line with centre
- Drive the digital marketing and social media strategies within the region in line with centre
- Formulates plans and strategies to continuously improve NPS in the region based on the understanding of the key drivers of NPS
- Ensure regional alignment and brand governance, compliance, and consistency across all regional marketing initiatives.
Regional Marketing Delivery Leadership
- Analyses marketing data and the marketing metrics achieved such as brand health and NPS.
- Lead a team to effectively execute on GTM plans and Channel and Trade Marketing initiatives.
The team is responsible to deliver
comprehensive marketing support to consumer, enterprise, residential and FinTech business units, aiding operations through
initiatives such as trade marketing, sponsorships & events, media planning and buying, corporate affairs & PR etc. to achieveBrand
Health, market share, product adoption, and customer loyalty in the Region.
- Continue to drive trade marketing initiatives to support regional operations and increase product visibility against measurable KPI's
such revenue, market share, customer acquisition, retention, churn, NPS, Brand Health, etc.
- Lead the planning and execution of regional sponsorships, events, and corporate affairs/PR efforts to improve brand affinity and
community engagement in the Region.
Collaborate with internal teams, channels, and external partners to deliver high-impact
activations.
- Collaborate with cross-functional teams to deliver integrated and aligned marketing solutions.
This includes maintaining strong
interlocks with CX team to identify customer preferences in order to build marketing plans and solutions around these.
- Develop and maintain media & PR relationships and corporate affairs within the region
- Drive awareness and visibility for MTN's local CSI initiatives in the region
- Define and track KPIs for all regional B&M initiatives, ensuring alignment with central targets.
- Report on the effectiveness of campaigns, events, and trade marketing initiatives, identifying areas for improvement.
Key Activities & Responsibilities
People Leadership and Management
- Lead, mentor, and manage multifunctional segment teams providing coaching, guidance, and performance evaluations.
- Develop and maintain a high-performance team that consistently meets or exceeds targets.
Review the team's performance against
agreed KPIs and drive plans for improvement.
- Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.
- Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.
- Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors.
- Attract, develop and retain appropriate talent.
Build talent by identifying and developing new leaders for the respective environment
- Set KPIs and provide regular performance feedback thro