Creative Strategist

WHO ARE WE?We're a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon.We prioritize direct-response strategy, product quality, and measurable efficacy.The team moves fast and operates with a high bar.WHO ARE WE LOOKING FOR?We're hiring a Creative Strategist with heavy direct response experience.You'll own both strategy and ops: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship ******* ads per week.You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions.This is a hands-on IC role with pod-level ownership (no formal people management).Focus split: ? ~60% Strategy/Briefing ? ~40% Creative Ops/QA/Delivery HOW TO APPLY: If you believe we're the right fit, please fill in this form: WHAT WILL YOU DO?Direct Response Strategy / Briefing / Analysis ? Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.? Generate net-new DR angles from learnings, competitor swipes, and cultural trends.? Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.? Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.? Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.? Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.? Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.Creative Ops & Delivery ? Own weekly sprints: intake ? brief ? production ? QA ? launch ? iteration.? Plan and ship ******* ads weekly (mix of new and iterations).? Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.? QA assets for typos, compliance, pacing, audio, and render quality.? Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).? Maintain a clean, searchable DAM with version control.? Coordinate with Media/Growth to ensure launches hit deadlines.? Use light automation/AI for cut-downs, resizing, and captions.? Track throughput and ensure weekly volume targets are met without errors.? Manage creator usage rights and content expirations.WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)? ******* DR ads shipped weekly , >98% QA pass rate .? Iterations launched within ***** hours of insights , increasing win rate.? Faster time-to-first-winner and more winners per 50 launches.? A standardized system for DR briefs (VSL, creator, iteration) used by the team.? Clean DAM and clear creative pipeline visible to Growth/Media .MUST-HAVES ? 3+ years in direct response creative strategy, ideally in high-spend environments ($1MM+/mo).? Deep experience with VSL-style ads : structure, beats, proof, pacing, CTA flow.? Proven ability to ship ******* ads weekly across VSLs, short-form, and UGC.? Strong post-production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.? Track record of writing/briefing iterations and content creators for DR assets .? Data-driven mindset; you live in Hook/Hold/CTR/CPC/CPA/ROAS.? Detail-oriented; errors don't slip past you.? Clear communicator who pushes creative toward DR performance.NICE-TO-HAVES ? Health, beauty, or OTC-adjacent experience.? Amazon and TikTok Shop creative systems.? Familiarity with tools: ClickUp/Asana, Frame.io, Motion/Varos, Google Workspace, CapCut/Descript, Runway/Topaz/ElevenLabs HOW TO APPLY: If you believe we're the right fit, please fill in this form: