Marketing Analyst, Data

The OpportunityAs a Marketing Analyst, Data & Analytics , you'll support the strategy, specification, execution, and visualization of marketing analytics for multi-platform digital products.In partnership with best-in-class digital marketing teams, you'll utilize storytelling to simplify complex data and turn it into actionable and meaningful insights and strategies.You will play an instrumental, client-facing role as you lead complex business / technical integrations, manage digital marketing campaigns, or impact our clients' products through data-driven decisions.We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry, while pushing to make our industry more representative.Because of this responsibility, we are seeking candidates who value all dimensions of diversity and inclusion through their work, team collaboration, and mentorship.ResponsibilitiesAnalyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevanceYou'll be a data advocate who can both articulate and demonstrate the value of data to clients and multidisciplinary project teams (e.g. engineers and designers) and can use data and reporting to guide digital campaign and product strategiesDevelop multi-channel marketing strategies to improve engagement, conversion and retention metrics, using tools like Braze, Segment, and mParticle.Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholdersYou'll coach project teams and mentor the Growth team to ensure client successLead discovery engagements to learn our clients' business goals and determine their optimal marketing tech stacksTravel to client offices as needed (10%)Qualifications3+ years of professional experience developing and executing a marketing and analytics strategy for clients and / or digital productsYou've worked directly with external clients to understand high-level business goals and guide an analytics processDemonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise levelYou have constructed user-friendly dashboards and have an advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etcYou've partnered with cross-functional teamsYou're empathetic to client needs and can help find solutions if problems ariseExperience successfully developing and leading multi-phase projects with diverse stakeholdersExperience leading digital, multi-channel marketing and analytics and familiarity with session data and marketing campaign metricsExcellent written and verbal communication skillsExtensive knowledge of data-driven marketing practices : audience segmentation, personalization, retargeting, exclusions, etc.You can present complex ideas to clients and team members in a compelling and energetic wayBonus PointsExperience with open-source programming languages such as Python and / or RExperience evaluating a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Tableau, etc — and can guide clients in selecting the ideal tool for their needsExperience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or BranchMobile analytics or ecommerce experienceExperience migrating a client from one analytics tool to anotherWhy WillowTree / Poatek?In addition to being part of an international and innovative consultancy company, you will have :Flexible hours and autonomyWork with cutting edge technologiesPartner with global and relevant brands in the marketCollaborative team and learning ecosystemCareer development plan & growthInternational travel opportunities (optional)Some of our benefitsHealth and dental planLife insuranceMonthly voucher for meals, culture, education, health and mobilityChild care assistance and more#J-*****-Ljbffr