Acquisition Expert
Há 2 dias
Full-Funnel Acquisition Systems SpecialistAbout the Role:As a skilled Paid Acquisition Specialist at Talent Global LLC, you will build, optimize, and scale full-funnel acquisition systems across Meta, TikTok, and Google Ads.You will work cross-functionally with creative, CRO, and retention teams to deliver profitable, integrated acquisition strategies.Main Responsibilities:Build and manage full-funnel paid acquisition strategies for multiple direct-to-consumer brands.Audit and rebuild funnels to improve customer acquisition cost (CAC), return on ad spend (ROAS), media efficiency ratio (MER), and lifetime value-based payback windows.Diagnose scaling issues and implement solutions that address root-cause problems.Coordinate closely with conversion rate optimization (CRO) to reduce friction in landing pages and improve conversion-to-visit ratios.Campaign Planning and Execution:Plan, launch, and optimize campaigns across Meta, TikTok, and Google Ads platforms.Owning audience strategy, testing frameworks, attribution models, and budget allocation.Collaborate with the creative team to develop and iterate on high-converting angles, hooks, and formats.Produce insights that push creative direction and accelerate performance.Cross-Channel Alignment:Work with retention teams to ensure acquisition aligns with lifecycle metrics and profitability.Integrate insights from creative, CRO, and analytics to strengthen message-market fit.Contribute to unified growth strategies across all channels.Affiliate and Non-Paid Testing:Explore and manage affiliate partnerships, creator programs, and non-paid acquisition channels where relevant.Build complementary acquisition pathways beyond paid performance.Documentation and Continuous Improvement:Document all experiments, learnings, wins, and failures using internal templates.Provide clear reporting focused on revenue-impacting metrics (ROAS, MER, CAC, LTV).Suggest improvements to maintain system scalability and performance consistency.Required Skills and Qualifications:Paid social media advertising expertise across Meta, TikTok, and Google Ads.Knowledge of data analysis tools and software.Familiarity with CRM systems and sales funnel management.Strong analytical and problem-solving skills.Excellent communication and collaboration skills.Benefits:This role offers a competitive salary and benefits package, including opportunities for professional growth and development.About Us:We are a leading digital marketing agency dedicated to helping businesses succeed in the online space.
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