Social Media Specialist – Remote

Overview
We're looking for a highly organized and experienced
Social Media Specialist (Remote)
living in Curitiba, Brazil to join the Marketing team at
High Tide Inc.
, one of the largest cannabis companies in the world.
With brands like
Daily High Club,
Smoke Cartel
,
Grasscity, and Canna Cabana
, we're leading the way in cannabis accessories and CBD e-commerce across North America and Europe.
We're looking for someone who knows how to build a brand voice, plan a content calendar, and work with influencers, all while keeping up with the latest social trends.
If you've got a sharp eye for meme content, know your way around making simple edits using CapCut, and how to make followers laugh
and
click—then this role is for you
Responsibilities
Plan and manage the
monthly content calendar
across multiple brand social channels (IG, TikTok, FB)
Support day-to-day posting and engagement, ensuring brand voice is consistent and on trend
Work with influencers and creators each month - sourcing, briefing, coordinating, and tracking posts
Stay on top of social trends and recommend new content formats, meme ideas, and platform experiments
Collaborate with design, copy, and email teams to align messaging and campaign timing
Track and report on key metrics to senior management, to help optimize content and influencer performance
Create or edit simple short-form content (e.g. memes, trending sound videos) using tools like
CapCut
(bonus)
Qualifications
4–5 years of experience managing social content for
consumer-facing brands
, ideally in e-commerce, lifestyle, or youth-driven categories
Confident handling
multiple brands and social voices
in a fast-paced environment
Proven track record managing
influencer content and relationships
Experience in creating weekly/monthly social reports and presenting to stakeholders
A good sense of humor and an understanding of
meme and trend culture
Experience using
CapCut
or mobile tools to put together simple video or meme content (bonus)
Strong communicator and organized collaborator across remote teams
Why Join High Tide
Shape the online voice of
globally recognized cannabis and CBD brands
Work with a
fully remote
, fast-moving team that's supportive and collaborative (Toronto hours)
Collaborate across departments and get visibility into brand, creative, and growth strategy
Bring your creativity to a space that values originality, humor, and measurable results
Make your mark at one of the
largest cannabis & accessory company in the world
, driving growth through engaging content
How to Apply
Please include the following with your application:
Your
resume in English
Portfolio: min. 2–3 examples of
social content or brand accounts
you've worked on (posts, videos, memes, content calendars etc.)
(Optional but encouraged) – examples of influencer management (i.e content and/or results)
If you're ready to create scroll-stopping content and grow brands to the next level—we'd love to hear from you.
About Us
High Tide Inc.
is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count
7
.
High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:
Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing.
In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
E-commerce Platforms
: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.
Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.
High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50.
High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2024.
To discover the full impact of High Tide, visitwww.hightideinc.com.
For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.
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