B2B Growth Marketing Manager

Join to apply for the B2B Growth Marketing Manager (Paid Media & HubSpot) role at BluelightBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.We are looking for a skilled individual to join our rapidly growing team at Bluelight.This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated.You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market.We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.About the RoleGrow qualified leads to our nearshore staffing solutions using paid media strategies and sophisticated HubSpot automation.Own the engine that connects innovative US companies with world-class engineering talent in Latin America, leveraging Google Campaign Manager, LinkedIn Ads, and HubSpot.Use data to craft high-performing B2B campaigns, sell with trust, authority, and multiple touchpoints, and maintain a positive, engaged personality that strengthens our remote, transparency-first culture.Key ResponsibilitiesB2B Media Planning & StrategyHubSpot Ownership: Serve as the internal subject-matter expert, building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals.Strategic Planning: Develop comprehensive media plans targeting decision-makers at startups and enterprise companies needing to scale engineering teams.Market Research: Conduct deep analysis to identify where technical leaders consume content and how best to reach them.Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support pipeline goals.Campaign Execution & Management: Oversee paid media campaigns with a focus on LinkedIn Ads (Account-Based Marketing) and Google Ads (High-intent search).Vendor Management: Manage relationships with external vendors or agencies to ensure day-to-day execution aligns with our strategic vision.Full-Funnel Analytics: Track B2B KPIs beyond clicks—focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.Optimization: Analyze campaign data to identify improvement areas, such as refining audience segments (e.g., targeting specific tech stacks like React or Python) to improve lead quality.Budget & ROI Management: Manage and allocate media budgets to maximize Client Acquisition Cost (CAC) efficiency, forecast pacing, and identify cost-saving opportunities without compromising quality.Skills & Qualifications4+ years of experience in B2B performance marketing or media buying; experience in Staffing, Recruiting, or SaaS is a plus.HubSpot proficiency: deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration; HubSpot certifications highly preferred.Paid media expertise: strong experience with LinkedIn Campaign Manager and Google Ads.Analytical mindset: proficiency in Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag.Strong communication: excellent interpersonal skills to explain complex marketing data to non-marketing stakeholders.Self-motivated: able to work independently in a remote environment while maintaining close collaboration with the team.Company BenefitsCompetitive salary and performance-based bonuses.Generous paid-time-off policy.Flexible working hours and remote work.Continuing education, training, conferences.Company-sponsored coursework, exams, and certifications.Being a consultant in our team is a fun, challenging, and rewarding career choice.Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.You will have the opportunity to work on a variety of projects for our incredible clients, accelerating your career growth.You'll collaborate with modern technologies and work alongside some of the best professionals in the industryIf you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.Seniority LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Bluelight by 2x#J-*****-Ljbffr