Data Analyst
1 semana atrás
HelloAt Globant Gut, we are looking for a senior professional in Marketing Data Analytics to join our team as a Business Intelligence Semi Sr.We are a full-service creative agency with regional reach and the ingenuity needed to thrive in today's digital world. Our team is made up of bold and smart individuals, determined to create impactful communication for all kinds of brands, helping them get to where they need to be.If you are passionate about analyzing data and turning it into meaningful insights that drive strategic marketing decisions, we are looking for you We seek a talented and motivated analyst to be part of our Data, Analytics & Martech team, who will be responsible for collecting, analyzing, and interpreting marketing-related data from our clients in order to identify trends, opportunities, and recommendations that directly contribute to their strategic decision-making.What would this person be doing?Classify, organize, and analyze data from multiple sources to identify trends, patterns, and insights related to digital marketing, content, social listening, advertising, consumer behavior, and advertising spend.Perform ad-hoc data analysis to provide timely and practical recommendations based on the results of executed actions.Monitor online conversations and conduct sentiment analysis.Stay up to date on the latest tools, techniques, and best practices in marketing data analytics.Generate quantitative analyses focused on marketing research.Conduct in-depth analysis of marketing data, identifying trends, competitors, sentiment, and consumer insights relevant to the brand, industry, and target audience.Develop quantitative research for brand, product, competition, and audience understanding.Combine reporting, search, listening, and market research methodologies for campaign strategy development.Follow up on research projects and prepare final reports.Identify problems revealed through data analysis.Collaborate with multidisciplinary teams, including internal and client stakeholders, to align data analysis and research activities with the client's strategic objectives.ExperienceAt least 3 years of proven experience in Digital Marketing, Advertising, or related data analysis.Experience with social listening tools such as Sprinklr, Brandwatch, Sprout Social, etc.Strong understanding and interest in Digital Marketing, Content, Advertising, consumer media behavior, and global economic trends.Advanced Excel skills.Proficiency with web analytics tools such as Google Analytics, Adobe Analytics.(Optional) Experience with visualization tools: Tableau, Looker Studio, Power BI.Basic SQL queries, conditions, and data cleaning processes.(Optional) Experience with social media ETL platforms (Emplifi, Semrush, Supermetrics, Dataslayer).(Optional) Experience with Google Big Query, My SQL, etc.(Optional) Use/management of APIs for ETLs (basic).Apply now and join us--------At Globant Gut, we foster inclusion and diversity, regardless of race, religion, culture, gender, sexual orientation, gender identity, gender expression, physical condition, socioeconomic background, or different abilities.
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Data Analyst
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