Email Marketing

Há 4 dias

Belo Horizonte, Brasil 12Min - Resumos De Livros Tempo inteiro

Remote – Work from AnywhereAbout 12minAt12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just12 minutes.Withover 6 million users globally, we are afast-growing B2C platformpassionate about making knowledge more accessible.Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user baseRole OverviewWe're looking for ahighly skilled Email Marketing & User Lifecycle Specialistto leademail automation, lifecycle marketing, and multi-channel messaging.Your role will be critical in drivingengagement, retention, and conversionsthroughdata-driven campaigns.If you're an expert inActiveCampaign, lovecrafting compelling email journeys, and thrive on optimizing performance throughA/B testing and segmentation, this role is for you.What You'll DoEmail Marketing & Automation– Plan, execute, and optimize email campaigns usingActiveCampaign.Lifecycle & Retention– Design and manageautomated user journeysfor onboarding, engagement, and reactivation.Segmentation & Personalization– Leveragebehavioral datato deliver targeted and relevant messaging.Copywriting & Conversion– Craft persuasive emails, subject lines, and CTAs to maximizeopen rates, CTR, and retention.Analytics & Optimization– Track key metrics, analyze performance, and runA/B testsfor continuous improvement.Deliverability & Compliance– Ensurehigh inbox placement, manage sender reputation, and comply withGDPR/CAN-SPAMregulations.Multi-Channel Integration– Sync email campaigns withOneSignal push notifications, SMS, and other marketing channelsfor a cohesive lifecycle strategy.What We're Looking ForProven experienceinemail marketing, automation, and lifecycle optimization.Hands-on experience withActiveCampaign (or similar CRM/email automation platforms).Strong understanding ofsegmentation, personalization, and behavioral-based messaging.A data-driven mindset –you track metrics, analyze performance, and optimize the campaigns.Copywriting skills with a focus onconverting users and driving engagement.Experience withmulti-channel communication (email, push, SMS, in-app messages, etc.).Knowledge ofemail deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).Why Join Us?Join one of the fastest-growing B2C startups in South & Central AmericaWork remotely – no matter where you are, we want to hear from youMake a real impact – own the email & lifecycle strategy in a fast-moving environmentInterested or know someone who would be a great fit?Send a message or apply now#J-*****-Ljbffr

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