Digital Marketing Specialist

Digital Marketing Specialist (Data, AI and CyberSec) - Work from home Nearsure•Duque de Caxias, Rio de Janeiro, BrazilDescrição da vagaExplore the Nortal experienceJoin our close-knit LATAM remote team: connect through fun activities like coffee breaks, tech talks, and games with your teammates and management.Say goodbye to micromanagementWe champion autonomy, open communication, and respect for diversity as our core values.Your well-being matters: Our People Care team is here from day one to support you with everything from time-off requests to wellness check-ins.Plus, our Accounts Management team ensures smooth, effective client relationships, so you can focus on what you do best.Ready to grow with us?Here's what we offer you by joining usCompetitive USD salary100% remote workPaid time off (full salary, according to your country's regulations)National Holidays celebratedSick leaveRefundable Annual CreditTeam-building activities (coffee breaks, tech talks, after-work gatherings)Birthday day offDigital Marketing Specialist (Data, AI and CyberSec)We're seeking a digital marketer who loves turning complex tech into clear, compelling demand.You'll be responsible for driving pipeline and brand visibility across digital and field channels, working closely with sales, solution leads, and partners to reach CIO, CISO, CDO, and VP-level buyers in Fortune **** and large mid-market organizations.How you'll contributeGTM & StrategyExecute the U.S. go-to-market plan for data, AI, and cyber offerings in the enterprise segment.Conduct market and competitor research, refine Ideal Customer Profiles (ICPs), and support positioning and messaging for target verticals (e.g., healthcare, financial services, high-tech).Enterprise Demand GenerationPlan, launch, and optimize multi-channel campaigns (email, LinkedIn, paid media, content syndication) to generate qualified enterprise leads and opportunities.Support account-based marketing (ABM) programs for priority accounts in collaboration with sales and partner teams.Content & StorytellingCreate and manage high-impact content tailored to executive buyers: email sequences, landing pages, one-pagers, case studies, blogs, and nurture streams focused on data, AI, and cybersecurity value propositions.Digital Channels, SEO & PaidOwn ongoing SEO optimization for our core U.S. pages and campaigns to drive qualified organic traffic.Plan and manage PPC and paid social campaigns (especially LinkedIn and Google Ads) to reach enterprise decision-makers and buying committees.Reputation & Review ManagementSupport management of online profiles, review sites, and directories relevant to enterprise buyers, ensuring our data, AI, and cyber capabilities are clearly represented.Analytics & OptimizationUse marketing automation and analytics tools to track funnel performance (impressions ? MQLs ? SQLs ? opportunities), build dashboards, and recommend optimizations based on data.Event & Field Marketing SupportCoordinate and promote webinars, executive roundtables, conferences, and partner events in the U.S. market — driving registrations, attendance, and post-event follow-up campaigns.This would make you the ideal candidate3–5+ years of B2B marketing experience, ideally in enterprise software, data/AI, cybersecurity, or cloud.Strong experience running digital campaigns aimed at senior technology and security decision-makers in the U.S.Exceptional written and verbal communication skills in English, with the ability to translate technical concepts into clear, executive-level messages.Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot and Google Analytics).Proven track record of driving measurable results: pipeline contribution, MQL/SQL conversion, and campaign ROI.Comfortable working in a fast-paced, entrepreneurial environment and collaborating across sales, solutions, and partners.What to expect from our hiring process1. Let's chat about your experience2. Impress our recruiters, and you'll move on to a technical interview with our top developers.3. Nail that, and you'll meet our client – your final step to joining our amazing teamAt Nortal, we're dedicated to solving complex business challenges through cutting-edge technology and we believe in the power of tailored solutions.Whether you are passionate about transforming businesses with Generative AI, building innovative software products, or implementing comprehensive enterprise platform solutions, we invite you to be part of our dynamic teamWe would love to hear from you if you are eager to make an impact and join a collaborative team that values creativity and expertise.Let's work together to shape the future of technologyApply nowBy applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy.For more information, please review our Privacy Policy.#J-*****-Ljbffr