Head Of Growth Marketing

Há 20 horas

Ituiutaba, Brasil Remotely Talents Tempo inteiro

Position SummaryOur client is a venture-backed auction platform startup founded by an entrepreneur who previously sold a major company for over $1 billion.With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a soft launch in January **** in the collectibles market.They are seeking their first marketing hire a Growth Marketing Manager who will own and optimize full-funnel performance.This role is both strategic and hands-on, starting as an individual contributor and evolving into a team leadership position as the company scales.You will be responsible for go-to-market planning, paid acquisition, retention, and analytics, ensuring every marketing dollar is maximized for growth.Key ResponsibilitiesStrategy & Execution- Develop and lead a comprehensive go-to-market strategy for the soft launch and subsequent global expansion.- Design, test, and scale multi-channel campaigns (Meta, Google, email, social media).- Build and maintain a marketing roadmap aligned with launch milestones.Performance Marketing & Analytics- Own and optimize growth metrics: ROAS, CAC, LTV, MER, AOV, CTR, CVR, churn.- Create performance dashboards (GA4, Data Studio, attribution tools) to track KPIs in real time.- Drive structured A/B testing for ads, creatives, funnels, and landing pages.- Detect performance bottlenecks early and work with tech, CRO, and operations teams to resolve them.Team Building & Leadership- Act as the first marketing leader, later building a team of paid media, social, and email specialists.- Oversee implementation staff in the Philippines, ensuring execution and quality.- Define clear KPIs and coach junior team members as the team grows.Cross-Functional Collaboration- Collaborate with the founder (US-based) and operations lead (UK) — requiring some overlap with US working hours for auction monitoring.- Partner with product and design teams to ensure aligned messaging, creatives, and user experience.- Uphold a professional brand presentation across all marketing channels.Required Qualifications- 5+ years in growth/performance marketing (SaaS, e-commerce, marketplace, or digital products).- Proven expertise in paid media buying, funnel optimization, and retention strategies.- Strong analytical skills with experience using data to guide decisions (ROAS, CAC, LTV).- Demonstrated success in delivering measurable growth across acquisition and retention.- Self-starter comfortable with startup environments, capable of working independently.- Excellent communication and coordination skills across multiple time zones.Nice to Have (Not Mandatory)- Experience with auction platforms, collectibles, or niche marketplaces.- Prior experience building and managing distributed marketing teams.- Background in launching consumer-facing digital products from beta to scale.What We Offer- Competitive compensation: $4,500–$5,500/month (negotiable based on location & experience).- Paid time off: 10 vacation days + US bank holidays- Work directly with a proven founder and be part of a venture-backed startup at a critical growth stage.- Remote-first culture, with preference for Europe or LATAM time zones.- High-impact role: shape and lead the marketing strategy, execution, and team growth from day one.

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