Growth Marketing Coordinator

Growth Marketing CoordinatorLocation: BrazilAre you ready to make a difference in the world of healthcare?Then you've come to the right place.600+ employees, 9 countries, and 1 mission: to amplify the voice of physicians and improve global healthcare.This is where you come in.Helping unite physicians across the world to improve patient outcomes — and even save lives— is an incredible feeling.Join usAbout SermoSermo is the world leader in turning physician experience, expertise, and observations into actionable insights for the global healthcare community.Engaging with more than 1.5 million HCPs across 150 countries, the company offers a unique physician-first online community that allows clinicians to communicate about issues that are important to them and their patients.Sermo uses a suite of proprietary, technology-enabled tools, so that they can cultivate a deep understanding of healthcare provider observations that will benefit pharmaceutical, healthcare partners and the medical community at large.To learn more, visit Who we're looking for:Sermo is seeking a detail-oriented and results-driven Growth Marketing Coordinator to join our team.The ideal candidate has 2–4 years of experience in growth marketing and is highly proficient in Excel, reporting, and working with large datasets to support data-driven decisions.You'll play a key role in supporting and optimizing multi-channel campaigns that drive member acquisition, retention, and ROI.With strong organizational skills, you'll manage processes, collaborate effectively with cross-functional teams to keep projects on track, and work closely with third-party vendors on list acquisitions.This role is perfect for someone who enjoys working with data and insights, turning metrics into actionable recommendations that improve performance and deliver measurable impact.If you're passionate about growth marketing and want to contribute to advancing healthcare and patient outcomes, we want to hear from youResponsibilities:Support Sermo's Growth Team in executing a data-driven approach to acquisition and lead generation.Manage and optimize Sermo's lead database, ensuring data hygiene, accuracy, and seamless integration with internal marketing systems.Develop and maintain best practices for lead segmentation, importation, and tracking to maximize campaign effectiveness.Collaborate with data vendors to acquire high-value HCP leads, ensuring seamless data transfers, hygiene processes, and compliance with quality standards.Maintain strong relationships with external partners to optimize the lead acquisition pipeline.Launch and execute surveys to convert leads to members.Ensure proper survey targeting, track response data, and analyze trends to identify conversion opportunities.Support the Growth Marketing Directors in the development and execution of marketing campaigns to leads across multiple channels, including email, content, digital ads, affiliate partnerships, and more to increase lead conversion rate and volume of new members.Coordinate testing and quality assurance for lead and data-related marketing initiatives, preparing test scenarios, analyzing results, and communicating findings to relevant stakeholders.Proactively identify data inconsistencies, usability concerns, and workflow inefficiencies.Monitor and report on campaign performance, providing actionable insights to optimize results.Collaborate with cross-functional teams, including engineering, design, email operations and data, to plan and execute growth initiatives to grow the Sermo community.Stay up-to-date with industry trends and new technologies that can integrate AI, automate processes, increase personalization, enhance resources and elevate results in membership growth.Skills and Qualifications:2-4 years of experience in a marketing operations, database marketing, or performance marketing role with a strong focus on data management and reporting.Very strong Excel, analytics, and IT skills to feel comfortable manipulating large datasets; ability to analyze, model and interpret important data.Detail-oriented with an analytical mindset, capable of translating data insights into recommendations for performance marketing strategy.Proficiency in email automation platforms such as Marketo and analytics tools (e.g., Google Analytics).Proficiency in digital marketing tools such as Google Ads and Meta Ads Manager is preferred.Familiarity with multi-channel marketing, including affiliates, paid ads (programmatic display, video, social, native, audio), SEO, SEM, CRO, email, and partner marketing.Proven ability to coordinate with external data vendors, ensuring accurate and compliant data acquisition for marketing efforts, is preferred but not required.Strong understanding of key marketing metrics like CPA, ROI, CR with the ability to optimize results.Healthcare industry experience is preferred, ideally marketing to doctors.Flexible, self-motivated, and proactive — able to adapt in a fast-paced environment where processes are being defined, and confident in learning new tools and approaches when needed.Desire to "have a seat at the table" and have your voice make an impact.A second language is preferred but not required.