Driving Business Growth Through Data-Driven Marketing

Há 24 horas


Ituiutaba, Brasil Bebeedata Tempo inteiro

Job SummaryWe are seeking an accomplished Data Scientist to drive business growth through data-driven marketing and personalization strategy.Your expertise in designing, implementing, and optimizing customer segmentation models will play a pivotal role in identifying actionable buying groups within Customer Data Platforms (CDPs).Key Responsibilities:Design and Implement Segmentation Models: Develop and refine customer segmentation models using clustering algorithms to identify high-value buying groups.Collaborate with Cross-Functional Teams: Work closely with marketing, product, and engineering teams to build and scale personalized frameworks that enhance campaign performance.Integrate Advanced Analytics: Integrate advanced models and segmentation logic into CDPs such as Segment, Adobe Experience Platform, or similar.Apply Machine Learning Techniques: Leverage machine learning to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.Advanced knowledge of machine learning algorithms and statistical modeling techniques.Expertise in designing and implementing customer segmentation models.Experience working with Customer Data Platforms (CDPs) and integrating advanced analytics.Strong collaboration and communication skills.As a Data Scientist at our organization, you will have the opportunity to work on cutting-edge projects, collaborate with a talented team of professionals, and drive business growth through data-driven insights.



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