Director, Sales Effectiveness

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. TAG provides centralized business support services to power Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.
TAG supports healthcare professionals and team members across 48 states in four core categories: dental care, urgent care, medical aesthetics, and animal health.As a reflection of our current needs and planned growth, we are pleased to offer a new opportunity to join our dedicated team as Director, Sales Effectiveness that will cover the Florida territory from Sarasota down to Naples.The Director, Sales Effectiveness for the Aspen Consult Technique (ACT) offices will be a key driver of growth and operational excellence across the territory.
This role goes beyond coaching—it is about driving sales performance, shaping territory-level strategy, developing a sales culture, and enabling high-impact consult execution across clinical and operational teams.You'll partner with field and practice support leaders to translate business goals into actionable performance plans, with a focus on increasing treatment plan acceptance, revenue per consult, and patient satisfaction.
You'll support onboarding and training new hires, deliver ongoing coaching and development, and lead performance interventions for underperforming locations.
Your leadership will shape the consult experience, accelerate team capability, and influence top-line growth across Aspen's core service lines.Essential ResponsibilitiesOwn Sales PerformanceLead the execution of the Aspen Consult Technique across your territory, focusing on increasing treatment plan acceptance, revenue per consult, and overall patient conversion.Develop High-Performing TeamsHire, coach and develop Sales Coaches and operations team members to strengthen consult capabilities, sales acumen, and a sales culture.Support Training & OnboardingSupport new hire training and consult onboarding; ensure consistent understanding and adoption of Aspen's consult methodology and patient communication standards.Analyze and Act on Performance DataUse KPIs, consult conversion trends, and financial performance metrics to identify gaps and opportunities.
Deploy targeted coaching and interventions where needed.Model Best-in-Class ConsultsDemonstrate consult best practices through live, situation-based role playing and recorded reviews to raise the standard for patient engagement and case presentation.Drive Strategic AlignmentPartner cross-functionally to align coaching strategy with territory goals, field priorities, and business outcomes.Build a Culture of Accountability and GrowthFoster a high-performance environment by instilling ownership, consistency, and a growth mindset across the field teams you support.QualificationsBachelor's degree preferred.15+ years of experience in sales, field training, or operational leadership, ideally in healthcare, dental, or consumer services.Proven success driving territory-level or multi-unit sales performance.Strong coaching and performance management skills with the ability to influence without authority.Demonstrated ability to teach and scale sales processes across diverse teams.Experience delivering live and virtual training to both clinical and operational audiences.Excellent communication, relationship-building, and presentation skills.Willingness and ability to travel up to 80% of the time.BenefitsBase Pay Range: $85,000-115,000 with monthly bonus potential.
Actual pay may vary based on experience, performance, and qualifications.A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.Note: This position is applicable to candidates located in jurisdictions where TAG is permitted to hire.
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