Gamification Strategies Manager

Há 3 dias

Belo Horizonte, Brasil Keeta Tempo inteiro

About the Position We are looking for a strategic and creative professional to lead our Gamification & Subscription Strategies efforts.
This role focuses on building innovative mechanisms such as missions, streaks, and loyalty programs that drive user engagement, as well as developing subscription-based models that strengthen recurrence and create long-term value.
You will design, test, and scale programs that make our platform fun, sticky, and habit-forming, positioning us to compete head-to-head with established loyalty schemes in the market.
Responsibilities Design and implement gamification strategies (progress bars, streaks, missions, rewards) that increase frequency and stickiness across user segments.
Develop and refine subscription models and loyalty programs that maximize user retention and LTV, while differentiating from competitor offerings.
Collaborate with CRM, Growth, and Product teams to integrate gamification mechanics into the user journey and app experience.
Conduct A/B testing and experimentation to evaluate the impact of gamified features and subscription perks on user behavior.
Monitor and analyze engagement metrics, progression funnel, and churn patterns to optimize program design and efficiency.
Partner with Data and Finance teams to build business cases for gamification and subscription initiatives, measuring ROI and long-term sustainability.
Explore partnerships with restaurants, brands, and third parties to enrich the subscription and gamification ecosystem.
Stay ahead of market trends and competitor strategies, ensuring our programs are locally relevant, innovative, and scalable.
Requirements Bachelor's degree or above in business, economics, engineering, or related fields.
Robust experience in user operations, loyalty, CRM, or product growth strategy in digital platforms.
Strong analytical skills, with proficiency in SQL, Python, or other tools to extract insights and validate impact.
Demonstrated experience in designing and scaling gamification or subscription programs.
Familiarity with user segmentation, behavioral psychology, and habit-forming product design.
Background in e-commerce, O2O, food delivery, or subscription-based businesses preferred.
Strong project management and cross-functional leadership skills.
Creative, data-driven, and results-oriented, with the ability to balance user delight with business impact.

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