Accessories Sales

The Accessories Sales and Planning Specialist (Brazil) is responsible for driving strategic revenue growth, inventory planning, and commercial strategy for Genuine Motorcycle Accessories (GMA) across the Brazilian dealer network. This role bridges product demand forecasting, commercial strategy, visual merchandising, and dealer engagement. The incumbent will serve as the commercial champion for accessories, proactively identifying market opportunities, proposing creative sales initiatives, aligning product positioning, and ensuring full dealer integration to maximize accessories penetration per motorcycle sold.
• Manage relationships with external and internal stakeholders to drive Accessories Sales for the entire country.
• Demand & Inventory Planning: Manage product and inventory planning, forecasting country-level accessory demand to ensure optimal stock availability without overstocking.
• Budget & SBP Management: Lead budget planning and contribute to the Strategic Business Plan (SBP) for accessories based on market potential.
• Performance Tracking: Define, implement, and track internal KPIs and dealer performance metrics to identify growth opportunities and review business health regularly.
• Commercial Objectives: Establish clear commercial targets and sales objectives for the dealership network.
• Commercial Actions and Campaigns: Develop, suggest, and execute innovative commercial actions, tactical promotions, and special accessory bundles to drive penetration per motorcycle.
• Pricing Strategy and Review: Continuously monitor market pricing, conduct competitive reviews, and propose optimal pricing structures and margins to maintain market competitiveness.
• Market and Aftermarket Intelligence: Monitor market dynamics, aftermarket trends, and competitor offerings, proposing proactive solutions across positioning, pricing, and promotional campaigns.
• Digital and E-Commerce Channel Alignment: Provide high-level alignment and commercial insights for digital/e-commerce channels, ensuring product catalog accuracy, pricing consistency, and brand coherence across digital touchpoints without direct day-to-day platform operational management.
• Single Point of Contact (SPOC): Serve as the primary point of contact for dealers regarding all GMA-related queries, operational support, and commercial needs.
• Initial Orders & Stock Recommendations: Propose minimum stock requirements and initial order volumes for new store openings and product launches
• Field Sales Alignment: Provide ongoing insights, reports, and operational support to Field Sales Managers / Business Managers.
• Training & Capability Building: Define and create content for dealer accessory training courses in coordination with the training team to enhance dealer sales pitch and product knowledge.
• Product Launches: Drive complete GMA readiness for new motorcycle launches, ensuring products are delivered to the network ahead of launch dates
• ERP & Systems Administration: Ensure all accessory SKUs are registered in SAP and maintain updated dealer product catalogs featuring high-quality product photos and specifications
• Homologation & Compliance: Identify local legislation requirements and ensure all products comply with regional certification and homologation standards.
• Supplier & Partner Development: Identify and develop local suppliers, partners, and brand collaborations to expand the product ecosystem.
• Continuous Improvement (CI): Identify, suggest, and implement CI initiatives across accessories workflows and logistics processes.
• Brand Standards & Visual Merchandising: Enforce strict adherence to brand guidelines, retail environment aesthetics, and visual merchandising setups across all dealerships.
• Marketing Collaboration: Partner with the marketing team to co-create marketing collateral, seasonal promotional actions, and promotional materials.
• SAC / Customer Care Integration: Provide accurate product information, technical details, and support to the Customer Service (SAC) team Key Requirements & Qualifications Education &

Experience:
• Bachelor’s Degree (or equivalent level of education).
• 5+ years of relevant experience in sales management, demand planning, or business development.
• Industry Expertise: Prior exposure to and understanding of the Accessories Business.
• Language Proficiency: Advanced written and spoken English. Royal Enfield
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About Us
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling. Royal Enfield’s premium line-up includes the stylish Hunter 350 roadster, the timeless Classic 350, and the Meteor 350 cruiser. The brand has significantly expanded its 650cc parallel-twin platform to include the Interceptor 650, the Continental GT 650 cafe racer, the custom-inspired Shotgun 650, the Super Meteor 650 highway cruiser, the rugged Bear 650 scrambler, and the newly released Classic 650 and Bullet 650. The adventure and multi-purpose segment now features the liquid-cooled Himalayan 450, the Guerrilla 450 modern roadster, and the Scram 440, alongside the long-standing Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (formerly Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes. A division of Eicher Motors Limited, Royal Enfield operates through more than 2,074 stores across all major cities and towns in India and through nearly 1,212 stores in more than 80 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s three state-of-the-art production facilities are located at Cheyyar, Oragadam, and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Thailand, Argentina, Colombia, Brazil, Nepal, Bangladesh, and a second facility in Brazil. With a record-breaking performance of over 1.2 million units sold in FY 2025-26 and international sales rising 23% in the same period, Royal Enfield is the leader in the global mid-size motorcycle market. Read more

about us
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